Category: Uncategorized
-
Verizon Helps Fans
Hope they get some good PR for this. Link: MediaPost Publications – Verizon Wireless Deploys Its Own COLTs In Miami – 02/01/2007. by Emily Burg VERIZON WIRELESS IS MAKING SURE that attendees at Super Bowl XLI won’t have to miss a second of the action to ask, "Can you hear me now?" Verizon has deployed…
-
Experiencing Credit Cards
Credit card issuers are now competing by making using the card into a more satisfying experience for the senses or the sense of showmanship.
-
Starbucks Chain of Cheer
Aside from all their regular holiday products, Starbucks has created a Cheer Pass to encourage good deeds in the holiday season.
-
Kraft Takes People into New Territory
Kraft makes their annual holiday edition of People magazine a food-scent-filled experience.
-
Brands Sidestepping Media to Audience?
Big budget advertisers are finding many reasons to produce their own entertainment, giving them another opportunity to forge a direct link with their audience.
-
Shopping Upgraded by American Express
American Express is experimenting with a Members Lounge this holiday season at the Mall at Short Hills, NJ.
-
Choosy Scion leaves Network TV
Toyota’s marketing for Scion is more focused on strengthen bonds with customers than on selling cars.
-
Attract Attention with News Feed
Dynamic ads updated in real-time by news feed technology are now available from Federated Media.
-
Hard Decisions need Web Support
In marketing products with long decision cycles, the web site has come to be most important point for moving the prospect along in the sales process. See how it works for Jeep.
QVIews 