Category: Uncategorized
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Major E-commerce Sites take Ads
Now that major e-commerce sites take ads, marketers have a new way to intercept an audience.
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StumbleUpon Retail
The experience of surprise is becoming increasingly important to retailers, as can be seen with these converted shipping containers.
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Smart-Aleck Shopping Carts
Researcher Ronalo Menezes has found that when a smart shopping cart lets you know what other people in the store are buying, impulse purchases increase.
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Guerilla Truck Marketing
Truck manufacturers now intercept prospects at works sites and building supply stores where trucks are used, not sold.
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Dove Starts Conversation about Beauty
The Dove Real Beauty campaign succeeds as conversational marketing, but it remains to be seen if the Dove product line can fulfill the promise.
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Open Source Advertising
Cisco leverages participatory marketing with the Human Network wiki and gets high marks from influentials.
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New Retail Communications Channel
Product reviews are becoming an important new communications channel for retailers.
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