Category: Uncategorized
-
Chevy Aveo: A Car to Live In
Chevy Aveo empowers evangelists by running a contest that lets students use an Aveo for a few weeks and tell their friends.
-
Bring a Stake to the Game
For some audiences, such as “urban youth,” marketers have to do more than communicate, they have to contribute to the community in order to be accepted.
-
Borrowing a Brand Image
Recent research confirms that celebrities can improve the performance of a marketing campaign, provided the celebrity brand image complements the advertiser’s brand.
-
Crown Royal Brands Barbershops
Crown Royal is strengthening ties with the black community by offering barber shop owners a make-over and throwing a big party for the neighborhood in the barber shop–a permament reminder of what they’ve done for the neighborhood.
-
Commercials Tied to TV Shows
American Eagle Outfitters is setting the pace for customer commitment by airing commercials where their customers comment on the TV show where the commercial is placed. By choosing shows which cover important issues for their viewers, they show deep respect.
-
Harnessing the Words of Others
Recent studies show that word-of-mouth marketing works right in the store. Marketers should make sure they supply customers with the right words to support their products.
-
Media Both more Creative and more Accountable
In the new Sentra campaign, Nissan discovers that new media is not easier to use, but easier to evaluate, and when it works, leads to greater audience engagement.
-
Controlling Content with Contests
To participate in consumer-generated content without risking the brand image, consider sponsoring a contest.
QVIews 