Category: Uncategorized
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Surprises at Target
Target is rumored to be testing a new program called the Find where ultra-luxury items are being seeded in the stores.
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Pontiac Wins the Gen Y Garage with Music
Pontiac has become the leading car brand among Gen Y shoppers by creating an vibrant music community with its Garage concerts.
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New Participatory Marketing Model
The CW Network looks to differentiate itself as the most participatory network, inviting advertisers and viewers to help create content.
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T-Shirt Marketing
An innovative sponsorship program has surf/skate equipment company Split USA supplying trendy t-shirts as uniforms for Wahoo’s Fish Tacos in Hawaii.
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Sony Offers Buttons on Commercial
Sony is airing an interactive commerical where DVR users can select alternative endings
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More Films for Marketing
Travel video web site TurnHere is now finding national sponsors like InterContinental Hotels, which is have 140 films made featuring its concierges.
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Okay, Not THAT Close
To prove their fan commitment, members of the New Zealand All Blacks rugby team donated their blood which was added to the ink for making posters and team shirts.
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Attractive Packaging from Coca-Cola
Coca-cola is experimenting with new kinds of packaging to drive sales.
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