Category: Uncategorized
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Temporary Mall Marketing
Mall owners are trying more short-term leases of unusual display spaces for products and ‘lounges’ for consumer experiences, and marketers including Coca-Cola and automotive marketers are trying them out.
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Mobile Entertainment
To follow the leader in mobile phone entertainment, check out the original programming and wide range of pricing options at Amp’d Mobile.
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Sponsoring Authenticity
Hip-hop artists are finding more mainstream sponsors, but they are also being picky. Mathew Knowles comments, “keep the artist’s reputation, image and credibility in mind…”
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Shopping by Opinion
Petco has trumpeted its success from adding product reviews to its web site, and it looks like it will eventually become a feature most shoppers expect.
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Getting Schooled by OfficeMax
OfficeMax created a pretty incredible experience for back-to-school season with the reality show “Schooled” (http://video.google.com/schooled.html), the new Creation Stations in the stores, and the school fundraiser program.
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Negotiating Shoppers’ Attention
Mediacart has carefully tested the next generation shopping cart, which includes a ruggedized video screen without audio, to be sure it improves the shoppers’ experience.
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Print and Email Symbiosis
In the future, the health of a magazine will be partially driven by how good a job they do activating their readers with reminder emails.
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Sponsoring an Experience
Flavorpill and Anheuser-Busch have collaborated on a beautiful and engaging campaign for Budweiser Select with several artists producing original pieces subtly including the Select logo, and readers voting on which artist’s work will go to billboards.
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Contagious Marketing
Technology marketers like Sun Microsystems have moved on from “viral marketing” to “contagious marketing,” looking to build community as well as buzz.
QVIews 