Category: Uncategorized
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Volvo Contest Has Legs
Volvo has done an exceptional job of maintaining interest in the contest The Hunt even after the prizes have been awarded.
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Getting People Used to Paying
The marketing team for Habbo Hotel developed several innovative strategies to get teens to sample the premium service without angering their parents.
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Stores are Communication Platforms
For brands like Apple, Nike and adidas, the store has become a communications platform, not just a place to make a purchase.
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Billboards Connect to Individual Phones
Billboards can now transmit ads, music or videos to the mobile phones of nearby pedestrians.
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Sustaining Fan Communities
Snakes on a Plane is a good example of what’s possible when the creators and the fans support each other, but the burden falls on the marketer to maintain the ecosystem, according to Jake McKee (www.communityguy.com)
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Tapping into Natural Networks
Mobile game maker Skyzone has a free game that encourages people to forward a challenge to their friends.
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Marketing with Bloggers
Using someone else’s blog to promote your product or service can be a risky business. As on marketing consultant notes, you better engage them in conversation and study their behavior for awhile before you ask for their support.
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Museum at Starbucks
After Starbucks sponsored an event, the Cleveland Museum of Art offered posters and programming to local Starbucks. Now other coffee shops want in.
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New Age in Advertising?
YouTube is allowing advertisers to post video and advertising on the site, but viewers are not required to watch. The ads must be interesting enough to be selected for viewing voluntarily.
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Reaching Out to Mobile Phones
Privacy expert Alan Chapell sums up the challenges and opportunities for advertising on cell phones and predicts that great opt-in offers will stimulate the market. See an example.
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