Category: Uncategorized
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Festival Audiences Get Digital Options
Music festival Lollapalooza is using a variety of technologies to reach both broaden and deepen its ties to its audience, plus sidestepping the old middle men.
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Brands Ought to be Tools
In a WSJ interview, Kevin Roddy is talking about the new viral video from Smirnoff, “Tea Partay,” and says good brands should move from being advertisers to being tools for consumers.
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Helio Upgrades Cell Phone Buying Experience
Helio will market its advanced cell phone services with new retail outlets targeted to the MySpace generation.
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Gaming Community Encouraged to Design by Microsoft
With the release of XNA Game Studio Express, Microsoft opens up the world of game development for amateurs, giving them tools to become influential in the gaming community.
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State Farm Connects with Younger Audience
State Farm’s new campaign attempts to connect with young people by dramatizing life events that make more sense to them and appearing at concerts.
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Film Community Built by AOL
To promote documentary The Ground Truth, AOL has set up a community site within AIM Pages that allows the stories of the soldier’s lives to be continued.
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Hispanics to Get Magazine Directly from General Mills
General Mills is launching Que Rica Vida, a proprietary magazine to the Hispanic market.
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Building Anticipation for a New Hotel
To launch their new “social networking” hotel brand, aloft, Starwood is creating a virtual hotel in the Second Life online gaming world, and the developers have a blog describing their progress at www.virtualaloft.com. Starwood is doing a great job building anticipation for this property.
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Digital Signs Carry More than Ads
Digital signs, popping up more and more in stores and waiting areas, are becoming more valuable to viewers as well as advertisers because of news and weather content.
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Gated Brand Communities
While some companies, like Amazon and CNet, try to attract participation in an open community, Communispace is showing how valuable interaction can be with a private community of customers and influencers who want to help the company test ideas.
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