Category: Uncategorized
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College Newspapers Attract Major Advertisers
Despite the research that says young people don’t read newspapers, Student Monitor finds that 71% of college students read their campus newspaper at lease once a week.
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Complex Ad Campaigns Common, Finds AdWeek
Adweek reported on how 12 major marketers are using non-traditional components in their new campaigns and we provide lists, links.
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Great Participation from Customers
Nike comes up with a great way to use consumer-generated video in their Be Part of the World’s Longest Soccer Video, also called the Chain.
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Sole Sponsorships Raise Esteem
Recent research from IAG confirms that Philips sole sponsorship with 60 Minutes resulted in higher awareness and positive attitudes.
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Hispanic is an Urban Market with Unique Interests
Movie makers are taking the lead in learning to attract Hispanic audiences to mainstream entertainment. They are learning to connect through themes and personalities.
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Current TV Avoiding the Ruts in the Road
Current TV is gaining traction, having just signed a contract with Comcast Digital and gotten several award-winning filmmakers and journalists to agree to post ‘training tapes’ to the Current TV web site.
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Jiffy Lube Joins In-Store TV Trend
Like Wal-Mart, Jiffy Lube will now have specially programmed TV shows on the premises, in this case in the waiting room. It sounds like a good way to build the brand, especially if they give really useful information.
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Shell Tools Useful to Gas Buyers
Shell has embraced “useful marketing,” helping it customers with FuelStretch tips, a Fuel IQ quiz, and a summertime gasoline giveaway game.
QVIews 