Category: Uncategorized
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Ikea Romances San Diego
Ikea has a marketing blitz going on in San Diego where items from the new catalog are set out in public spaces for a few hours.
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Key Chains and Candy for the Community, too
Monogram International is shifting from licensing whatever cartoon characters are popular to listening to its audience and coming up with new product ideas, like gummy Ribbons of Hope candy, with some proftis being donated to charity.
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Sponsors, Choose Your Niches
As the TV networks and studios flood the internet with video targeted to niche markets, businesses which already sell to those niches have a unique opportunity to get in on the ground floor as sponsors.
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The Audience for Alternatives
Some sophisticated audiences are looking for alternatives to the mainstream fare, and with the help of data from a new division of Nielsen research, Off-Broadway producer Ken Davenport is going after them
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Viral Balances Trust and Curiosity
A recent issue of Email Insider does a good job of showing how the interaction between trust and entertainment fuels the viral marketing engine.
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Mini Flaunts Customer Privileges
BMW Mini has a new customer marketing campaign which includes a kit mailed to customers that allows them to decode special prize-winning messages in magazine ads, some related to the Mini road rally.
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Romance Authors Offer Connections
HarperCollins is staging a contest for the fans of their Avon romance line that allows them to submit chapters to a competition and possibly get email feedback from Avon authors who are judging the contest.
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To Each Brand its Own Community
LiveWorld, which has been running branded online communities for companies like HBO for years, is partnering with Ogilvy & Mather to make sure that the community activities are integrated into the overall marketing strategy.
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Visual Radio Coming in India
In India, Hewlett-Packard is sponsoring an experiment called Visual Radio where video clips and interactive content are transmitted to cell phones that are playing radio stations.
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