Category: Uncategorized
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T-Mobile VIP Events
T-Mobile and other mainstream brands are sponsoring small concerts with big bands in order to reward their customers and create advocates for their brands.
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Adult Entertainment Leads the Way, as Usual
When magazines launch cell phone editions, they are called mobizines, and adult entertainment purveyor Maxim leads the way.
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WebComics Explode Barriers
Wired News has an excellent roundup of comics as an entertainment platform as part of an interview with comics historian Scott McCloud. The comics audience is growing and should continue to expand.
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Valuable and Underemployed Journalists
Journalists, whose job security in the print media is very questionable, are starting online publications and even selling advertising space. If you want to sponsor a publication, you can get in on the ground floor.
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Hewlett-Packard’s Three Pillars of Holistic Service
In their effort to strengthen customer relationships, Hewlett-Packard reorganized everyone who contacts the customer into the same part of the company to achieve three goals Engage the customer leveraging the full strength and knowledge of the organization Make the customer experience integrated and consistent throughout the cycle from awareness to disposal and repurchase Create clear…
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Janet Jackson Relinquishes Control to Fans
Janet Jackson builds community with her fans by inviting them to design the cover for her next album.
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Leveraging Communities to Reduce Risk
With the new movie studio, Fox Atomic, News Corp. is going after the 17- to 24-year-olds with a broad variety of relatively inexpensive content supporting the movies.
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Customer Advisory Boards Work
Inside 1to1 shares how creating Advocate and SuperAdvocate communities among their customers helped Pfizer increase sales and referrals.
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Yes, CBS is Cracking Me Up
CBS is using the technology of EggFusion (www.eggfusion.com) and has a temporary exclusive on egg advertising.
QVIews 