Category: Uncategorized
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Magazine Ads Adapting
In an effort to hang onto advertisers, magazines are allowing them to take over the cover and create editorial-like ads. These efforts may actually improve the experience for the reader.
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Ultramercials Open Door for Honda
Honda shows us how to leverage the Ultramercial video-on-demand unit with a major demonstration of viewer engagement.
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Kiss Extends Brand to Coffee House
Anxious to maintain connections with their fans, Kiss is opening a coffee house in Mrytle Beach, SC.
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On Becoming a Virtual Brand
Brands appearing in virtual reality games are finding more possibilities than just extra awareness. They can test ideas and build loyalty by participating in worlds like Second Life.
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Coke Turning Vending Machines into Experience Machines
Coca-Cola is upgrading their vending machines to include free cell-phone downloads–games, music, etc. The Cokefridge also has an interactive screen and seeks to be a customer experience.
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AT&T Recruiting Demonstrators in the Neighborhood
AT&T is experimenting with in-home demonstrations for their new TV service. ViaNovo, which helped build community support for the 2004 Republican presidential campaign, is helping them identify neighborhood influentials to host TV parties.
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Co-Marketing and Shopping Advice
Blender magazine and Best Buy have embarked on a marketing partnership that looks very promising. Best Buy shoppers get some guidance.
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United Way Twin Cities Segments Donors but Doesn’t Pigeon-hole Them
At the Greater Twin Cities United Way, we see excellent marketing segmentation and community building practices. They realize that donors who are participating in their favorite way are more loyal.
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Millennial Generation will Muscle Boomer Media Out
Ad research Brent Magid notes, the Millennial Generation, now 9 to 28 years old, consumes media differently than the Boomers, and as they mature will completely change the media landscape.
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