Category: Uncategorized
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Houston Lexus Dealers Driving People to Theater
The Houston Area Lexus Dealers have a cool new sponsorship for the Houston Hobby Center’s development program for emerging performance groups. Not only have they donated a car to be auctioned on eBay, but they are providing free valet parking Lexus drivers who come to performances at the Hobby Center.
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Svedka Sponsors Literature on the Future
Nerve.com, the online magazine of sex, relationships and culture, has accepted a sponsorship from Svedka vodka to produce a edit and publish a series of articles on what the world of politics, sex and science will be like in 2033.
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New Place to Advertise that’s Not Annoying
Springwise has spotted “bookvertising” in Japan: high-quality book jackets decorated by advertisers and available for free at newstands. Easy idea to copy!
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Many Ways to Interact with Customers
Companies are finding many ways to profit from interacting with their customers, from co-creation of products to packaging to advertising.
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Staging a Homelife
The Homelife campaign by Centex includes actors pretending to be families using the homes. Although scoffed at, I think this idea has legs, especially if they start demonstrating appliance features, etc.
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Between Car Purchases, Loyalty Cards Engage
Credit cards printed with a picture of your own customized BMW Mini (even if it only exists in theory) are now available from BMW so you can spend your way toward your dream car.
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Like This.
Whenever I and my marketing friends start talking about great tag lines, I always mention "Just Do It" and then their foreheads wrinkle as they try to remember the context and why "Just Do It" works well. It works like this–> See IT in all its glory: Nike_butt.jpg (JPEG Image, 800×518 pixels).
QVIews 