Category: Uncategorized
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Where to Find Stimulating New Ideas: Out to Launch
This week Amy Corr has an exceptionally good newsletter about new advertising campaigns and the innovative new tactics we can find there. Out To Launch is a weekly email newsletter from Mediapost and one of my most reliable sources for ideas and trends. Expect to fish it out of your spam filter because it’s full…
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Sponsorships as Opportunity to Engage
Sports sonsorships are less about awareness and parties, more about listening, learning and shared activities these days. Those very expensive major sporting event sponsorships are now required to show an ROI by resulting in new prospect lists and audience participation. Market research may be conducted at the event. When considering an event sponsorships, you can…
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Entourage 2.0: That Chicken’s Got Nothing on Ari Gold
HBO show Entourage is being artfully promoted using MySpace and an interactive site similar to the Subservient Chicken, except Ari Gold is the anti-chicken.
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Audio Logos and Other Signature Sounds
AARP joins advertisers such as Intel and Starbucks who want to use sounds and music to connect with thier audience. AARP realizes they have to connect with a very diverse group.
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New Kind of Business Magazine?
Conde Nast will launch a new business monthly next year but they seem to be avoiding innovation for the tried and true. Business Vogue? Better Business Town & Country.
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Arresting Visuals Pull Audience In
How can we plan to create knock-out campaigns like this one? I think we have to start with clarity and courage. It takes confidence in the quality of our ideas. Don’t miss NewsSpreads.com. MediaPost: Out to Launch, 2006-June-1, by Amy Corr Sometimes all you need is one animated .gif to spread the word. MSN has…
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All Snapple, All the Time
Snapple will be sole sponsor of a radio station for two months. DJs will announce Snapple as the audience "benefactor" and no other advertising except concert announcements will run. Why: To bond with the hard-to-reach market of 18- to 39-year olds, tying in with music events and monopolizing the give-aways at all radio promotional events…
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Helping your Audience Make Decisions
When targeting today’s sophisticated audience, marketers must pay special attention to establishing connections that make their message credible and offer ways to build trust.
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For Profitable Attention, Start a Conversation
To efficiently obtain the attention of your audience, you must start a conversation.
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Zoom In on Audience Members with Networking Tools
Why? Getting closer to your audience requires you to see them as individuals. Learning more details helps you break down dangerous generalizations you may be making about them. Context Online networking tools have evolved past the glorified rolodex to places where you can research people, companies, and trends. You’d be surprised at how much information…
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