Category: Uncategorized
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Instant Network from P&G
When entering a new market, it can take a long time to build up an audience who will give you reliable feedback about your new product. Now P&G is selling a business service that will provide an audience who’s already predisposed to talk and talk back. Instead of focus groups and surveys, can you find…
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Audience Chooses Efficiency over Serendipity
Although it’s not very readable, on the left is Amazon’s recommendation page for me. Instead of browsing the bookstore, I can select and tune how I get my recommendations. I don’t see the big fancy display at the front of the local bookstore at all. As the number of media choices explodes, members of the…
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Are Advertisers changing from Producers to Sponsors to Art Galleries?
As advertisers experiment with better ways to reach their audience, they are both producing their own content and sponsoring more artists. In the future will more artists have corporate sponsors?
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Starbucks, starmaker?
Now that many artists want to place their music, books and movies in Starbucks, the company has hired William Morris Agency to figure out which ones are a good fit for the brand
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Virgin Digital Turns a Magazine Ad into an Experience
Sometimes I wonder how magazines will survive the onslaught of handheld digital devices. Then Virgin Digital takes the visual treasure hunt into the music world with this ad. To appreciate print like this, you have to sit and hold a relatively large image in your hands. That’s what magazines have to make us want to…
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The Promise of Mobile Marketing
Jim Cannella of House of Blues makes it sound like fun to get marketing text messages on your cell phone. I wonder if we’ll need even more control of the messages on the phone than we have over the email inbox. For instance, will I be able to say "HOB messages only after 6 pm"?…
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Online Publishers Branch Out into Other Media
As traditional publishers and media channels are frantically building out their web sites, online publishers are moving off the web. WebMD is producing a magazine for doctors offices. BusinessWeek Online, About.com and CNet have both decided to videotape their experts and distribute the clips to the new video on demand systems being developed by the…
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Assembling a Customer Advisory Board
Customer/consumer advisory boards aren’t anything new, but what a fun one to be on: updating the image of Tweety Bird. I like the way they used PDAs to collect information instead of written forms. ChiefMarketer.com: Ambassadors Transform Tweety From Classic to Contemporary by Matthew Glass, April 2006 The objective was simple: to reposition Tweety as…
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SourceTool Enlists Customer Help in Building a Better B2B Directory
SourceTool B2B directory enlists the help of all its customers to buld out the catalog.
QVIews 