Category: Uncategorized
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Your Customers’ Experience of ChatGPT
Marketers are excited about using ChatGPT, but are customers excited to experience ChatGPT-generated marketing messages? As a customer, I would like the quality of marketing messages I receive to increase, while the quantity of them decreases. That doesn't sound like an automatic result of using any AI tool. Thanks to Liz Miller for laying out…
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Aaron Sorkin on his new Camelot production
“I like that Arthur thinks if we can just keep telling these stories, then people will be inspired and they’ll believe that we do have greatness in our grasp, and that you have to keep trying,” he added. “The greatest delivery system for an idea ever invented is a story.” via www.nytimes.com
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I like the way Chip Conley ends this apology example. I may have to keep a copy in my back pocket: “It’s not easy for me to say I’m sorry, but not admitting a mistake is worse than pointing out a mistake. While I still believe in my logical point, I lacked empathy and artfulness…
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Just do it: marketing edition
A reminder from Michael Katz that doing something–almost anything–is better than doing nothing: Blue Penguin Development: Language Lab Lessons, 2023-Feb-23 by Michael Katz Nobody Ever Died From Bad Marketing* Surgeons, firefighters, airline pilots … these are people whose jobs literally involve life and death. Marketing, on the other hand, is about being “vaguely correct.” About…
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‘Streamline that Newsletter’ from Josh Spector
This clipping is to remind me to write a newsletter for my readers and not for my business. It was written by Josh Spector. JoshSpector.com: 10 Ways To Trim The Fat In Your Newsletter, 23-Jan-9 Here’s how to trim the fat in your newsletter: 1. Lose the parts of your intro no one cares about — like…
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Why innovation is a journey, not a process or a practice
The best innovators are explorers, always looking for new insights and tools. You can become very accomplished at innovation, but you can't nail it down. Medium: Why Unlearning Is At Least As Important As Learning, 23-Jan-21 by Greg Satell What I found most interesting was that most people defined innovation in terms of how they’d…
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How do I invest in resilience? That will be the theme for the next few weeks…
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What Will Humans Do In An Artificially Intelligent World? | Digital Tonto
Once a task becomes automated, it also becomes largely commoditized and value is then created in an area that wasn’t quite obvious when people were busy doing more basic things. Go to an Apple store and you’ll notice two things: lots of automation and a sea of employees in blue shirts there to help, troubleshoot…
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Download page for Re! documents
Re! One-paragraph profiles uploaded Dec. 29, 2022 PDF: Download Re221229paragraphs5 Word Docx: Download Re221229paragraphs5
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How to create content UNLIKE a robot
If you’re a content marketer (like me), ChatGPT should feel threatening. However, Michael Katz has a few suggestions on how to stand out and survive. The Likeable Expert Gazette: I *NOT* Robot, 2022-Dec-16 by Michael Katz …what does this [ChatGPT] type of technology mean for small firms and independents like us who create content as…
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