Category: Uncategorized
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Don’t be a Pain in the Click
Witty and teasing headlines on web sites give me a headache. Half the time that I give in and click on them, they turn out to be referring to something for which I have no interest. In a traditional newspaper, your eye easily leaps from the cute headline to the first line of the story,…
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Advertisers Want to be Publishers
Since traditional forms of advertising are not working as well as they used to, marketers are now becoming publishers, offering fresh content directly to their audience and sidestepping publishers. Now creative professionals have more employment options.
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Small Biz Owners CAN Use TV
In an earlier post we mentioned a new service called Spot Runner. Now Brad Kriser, owner of The Barking Lot dog care facility in Chicago has tried it and is impressed. BusinessWeek: See Spot Run by Kate Hazelwood, Spring 2006 Smallbiz Front Line For two weeks in November, Kriser gave it a try, running 30-second…
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Verizon Innovates in Music Distribution to Attract Fans
As wireless carriers like Verizon and Cingular enter the media business, we’re starting to see some very appealing new combinations of content and service. Possibilities for joint promotions seem very nice if you can keep the risk under control. Some of these new services will catch on and some won’t. What could you share to…
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Google Map Ads Serve Small Business
For small businesses who don’t sell online, being found offline is crucial. Now Google is offering a new type of advertising. People searching for say, shoe repair, by neighborhood can now see business ads as little logos on the maps. Does this spell doom for Yellow Page advertising? CNet News.com: Google experiments with map ads,…
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CNN Building its own Future
CNN has been struggling with declining ratings and viewer involvement, and as they reinvent themselves, they’ve created a new type of programming for a show called Welcome to the Future. As the media landscape evolves, you can expect to see many more unique sponsorship opportunities like this one. Or maybe you should go to local…
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Generating Referrals Can be Its Own Reward
The agencies which were "early adopters" of planned word-of-mouth advertising campaigns are beginning to develop a deeper understanding of the process really works. Apparently, it’s not enough to be a big fan, you have to be a fan who wants to influence others. And maybe you just have to be a fan of being an…
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Sponsoring Emerging Musicians Getting to be Popular
Sometimes marketing teams make a real contribution to culture(!) The growing trend of brands to give a leg up to emerging musicians is very heartening, especially when it avoids the "American Idol" humiliation displays and focuses on providing entertainment and opportunity. MySpace: Scarfacegame Scarface: The World is Yours, the video game based on the classic…
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Current TV helps Structure Consumer-Generated Ads
Okay, says Current TV, let’s get this consumer-generated advertising thing organized! They sign up sponsors like Sony who are willing to review consumer-generated ads at no obligation to use them. They let people know all the legal stuff and get the sponsor to promise payment if the consumer’s ad does get heavy usage. Excellent use…
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From the Nameless Faces to the Registered Users
As web sites become the communications hub between a company and people who use its products and services, getting your best users to register is becoming more and more important. The database you develop can then be used to lower the cost of communications or to research customer preferences. In a recent issue of the…
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