Category: Uncategorized
-
Run London Keeps Building Community
I’ve mentioned before how much I admire the Run London web site from Nike. Now they’ve added a Google Maps feature that gives users another reason to come back and share. Although I’ve categorized this story as "community building," Nike is making itself useful to the runners of London as well. Run London with Nike…
-
Finding Fans, er, Friends
Fox uses its MySpace.com connections to establish a fan site for its new TV program, “Free Ride,” a community-building practice that will probably become as commonplace for TV shows as it is for new rock bands.
-
New Ways to Interact with Commercials
When we think about interactive TV campaigns, we usually think people will see the TV commercial and then go to the web site. Now Home Depot and Cadbury Schweppes are driving audiences from the web site to see the commerical. NY Times: Want a Prize? Just Watch This Commercial, Please by Stuart Elliott and Julie…
-
Faith Popcorn Announces the Age of Cultural Marketing
Trend watcher Faith Popcorn is encouraging companies to invest in culture instead of media and cites the example of the Tylenol Bowl (www.ouchthewebsite.com/teamouch/bowl.html)
-
Energizer Institutionalizes the Brand Image
Energizer announces the “Keep Going” Hall of Fame which provides a campaign platform when soliciting and publicizing new members. First inductee: Cal Ripkin.
-
Marketing Australia with a Cheeky Beauty
This elegantly produced new campaign by Australia Tourism is descirbed in news stories as more shocking than it appears when you actually watch the spots. I suspect they want to produce some ‘buzz’ that will cause people to pay closer attention when these spots air. I find them very entertaining, and I hope this complex…
-
Home Depot Goes Online in Store
At Home Depot, internet kiosks are creating an “endless aisle” in the store. These kiosks could become a good way to attract an audience.
-
Chase Points out the Connection
Chase is making itself useful by placing ads that laptop computer users find the electrical outlets in airports.
-
For Major Purchases, Consumers Tap the Network
As the number of product and purchase reviews logged and blogged on the internet explodes, marketers can’t afford to sit on the sidelines. According to Pew Internet & American Life Project Director Lee Rainie, consumers have always sought advice for major purchases, but the internet has made it easier for them to find real experts…
-
Best Buy Tests a New Retail Environment
In Chicago, Best Buy is experimenting with a new retail concept called Escape. Guests can test-drive out all the cutting-edge electronics, bring friends and linger at the cafe, and even host small parties at the facility, using the big screen TVs, etc. Escape (via TrendCentral) You want awe-inspiring electronics, games and gear to get you…
QVIews 