Category: Uncategorized
-
At Least the Alcohol Advertisers weren’t wasting their money
I can’t think of anything to say, but…this is important. WSJ: Alcohol Ads Impact Consumption Among the Young by Jennifer Corbett Dooren (subscription required) …for each $1 per-capita increase in alcohol spending, study subjects drank 3% more drinks per month. Those who reported seeing more advertisements increased their monthly number of drinks by 1% per…
-
Corporate Web sites get Stickier
At first content was at the major portals, like Yahoo, and company information was at the corporate web sites. Now portals are overrun with services and corporate web sites branch out into content. Businessweek/AP Cincinnati: Companies use Online Magazines to Woo Customers Since its launch about five years ago, P&G’s homemadesimple.com site has grown from…
-
The Mudds are countered by Hurra Torpedo
The Jeep web site featuring fictional Jeep-loving family The Mudds has been admired here, but I think I like Ford’s campaign even more. Instead of inventing a strange group of people, they hooked up with the adorable Norwegian pop group Hurra Torpedo, who play their music on kitchen appliances, zippers, concrete and other everyday non-musical…
-
Game Ads let your Interact–Murderously
I had heard about this campaign but put off posting it here until I found out how it’s working. Apparently, it’s killing. WSJ.com – Betting on the Web Works for AKQA by Christopher Lawton (subscription required) Your phone rings. On the line is a woman called Joanna Dark with a message. The job is done,…
-
Brands Plug into Customer Concerns
Over at ChiefMarketer, they have a wonderful set of followup stories for some of their most popular stories of 2005. The Mitsubishi story (free gasoline) and the Bluefly story are both particularly sharp and unusual examples of companies drawing their audience closer. ChiefMarketer.com: What Happened Next: Following Up Some of the Year’s Stories by Tim…
-
Hotels Showing Off their Appliances
Appliance and furniture makers are getting into the hotel business as a way for consumers to try living with their products, and hopefully falling in love with them. WSJ.com: How Much Is That Faucet In the Honeymoon Suite? by Cheryl Lu-Lien-Tan (subscription required Attorney Ashley Young says she became a Viking fan after spending a…
-
Fun and Useful Marketing
In addition to one of the most beautiful corporate sites I’ve seen recently, Ann Arbor-based Enlighten web agency has a charming viral marketing web site for creating excuses for not attending Xmas parties. In my opinion, the essence of viral marketing is not about promoting the brand, but promoting fun. If the brand is conveyed,…
-
Florida Destination Travels to Prospects
I wish I could see the beach on wheels, but I doubt they will send it to Houston. However, I think creating a mini recreation of a destination in a trailer is a terrific idea. Maybe we should make a ‘Houston experience’ trailer and send it out. MediaPost Publications – Out to Launch by Amy…
-
Knopf Wins with Marketing Humility
Marketing is such a hard job, and publishing is such a brutally competitive business, it’s nice to see the hard work, patience and willingness to learn at Alfred A. Knopf, where they faced many challenges with the new Christ the Lord book by Anne Rice, who first earned success writing about sexy vampires. I’d like…
-
Another Captive Audience Rescued by MasterCard
The Wall St. Journal has a long and interesting article about whether or not airlines will allow advertisers to promote their products in the cabin. It’s been happening off and on for a long time, but many airlines are worried that it could hurt their brand image. However, in some cases it may be a…
QVIews 