Category: Worthy of imitation
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When we reach the day where the product IS the platform
Doc Searls (of Cluetrain fame) has a wonderful blog post about how the products you buy should contain their own communication platform back to the people who produced them. So if the product has a problem, it can help you notify the maker. This sounds like consumer nirvana to me! Doc Searls: Products-as-Platforms is Not…
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Loyalty is more than marketing
Loyalty marketing has become big business, but loyalty remains a basic human behavior. You can't design a good loyalty program for your customers unless you know how to act with loyalty. FrogDog: The Benefits of Loyalty, 2013-Jun-20, by Leslie Farnsworth Sticking with one person or company will get you better results, extra consideration for needs…
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Persuading with words, relying on images
Words alone are seldom persuasive, and they can definitely get in the way. I think verbally and too many words come to mind and I get too attached to them. Perhaps one of the best ways to reduce our words is to think of an image and then use very specific words that paint that…
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New things to do VS daily practice
I just finished reading two self-help books which are both quite enjoyable. Peter Bregman's 18 Minutes has many unusual tips about avoiding over-commitment and procrastination. James Altucher's Choose Yourself has the best creativity advice I've seen in a long time. Both these books are strong on the newest trend in self development: the daily practice. I…
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Email responsibly… using text as much as possible
The rise of smart phones really knocked the email newsletter on its ear. We had all gotten used to having elaborate graphics, which arose from a real desire for beauty, at least on my part. But now the graphics in an email need to be completely justified. In a way, it has made my life…
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Marketing yourself means making connections not filling out applications
I listen to many of my friends complain about job listings, and my advice is… just pretend they don't exist because they are worthless. Figure out where you want to work… where you want to make a contribution… then network around that target. You may end up working somewhere else, but you'll be better off…
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Taking a few months to practice Thinking Slow
I like to think. Seriously, it's one of my 'Stengthsfinder' strengths–which means I'm supposed to use it and develop it. But that's not why I'm launching this project, a multi-month discussion of Daniel Kahneman's Thinking Fast and Slow (to be known here as TFS). For me, TFS's biggest revelation was why the marketing profession is…
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Pick you stories carefully–they’ll color your decisions
The most important thing I'm learning from Daniel Kahneman's book, Thinking, Fast and Slow, is that we make up stories to explain our world regardless of our level of understanding. Something happens–our brain makes up an explanation. It's crucial to understand that our brain will make an explanation up under any circumstances. The most serious…
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A Working Future based on a Community of Work
Dave Logan makes a compelling argument that the health of a company depends both on the future as communicated by its CEO, and on the CEO's commitment to realizing the performance required to realize that future. I don't disagree with him, but I don't think it's the only way a company can flourish. Speaking from…
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Sharing pictures crosses cultural boundaries
On Instagram, Pinterest and Facebook, I follow mostly people from my neighborhood, but the cool thing about photo sharing is the ability to peek into different cultures where language differences might have been an issue before. Reading this article has encouraged me to start following people around the globe. Social Media Influence: Will the future…
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