Category: Zigging when others zag
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Are you marketing or chasing a bolt of lightening?
For us marketers it seems like great success is underpinned by great luck. We have to hit the audience at just the right moment, and so many little things which we can't control will undermine our success. Baskin is correct in saying you can learn more from studying almost-ran case studies and attending to what…
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Credibility from outside in
Making your web site credible is more important than making it ‘sticky.’ In Edward Tufte’s recent interview with MIT Sloan Management Review, he recommends sharing verifiable facts, using as many outbound links as possible so your visitors can get third-party support in understanding you. Innovation Playground: Edward Tufte On The Very Very Very Bad Design…
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Still checkin’ the old mail box
While all the other marketers are busy trying to figure out Facebook and Twitter, your customers are still checkin' the old mail box. The Media Audit, FYI Newsletter, Direct Mail Use Increasing despite Competition, 2009-July: A new study conducted by The Media Audit reveals that the percent of adults who are considered heavy direct mail…
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