QVIews

from Theresa Quintanilla

An Archive of the old QViews Typepad Blog

  • The Glance for August 5, 2010: Confronting our productivity limits with David Allen

    Sometimes it's valuable to look back at where and when you first learned something. My first contact with the ideas of David Allen were in the pages of Fast Company magazine. He took a lot of things in my life which didn't make sense and helped me sort them out. Fast Company: Don't Manage Time,…

    QVIews

    August 5, 2010
    Uncategorized
  • The Glance for August 4, 2010: When looking to persuade, share frames not facts

    This bit of wisdom applies even to oneself. If you want to change your behavior, first change your frame. Fast Company: Change or Die, 05-May, by Alan Deutschman (Book) The big challenge in trying to change how people think is that their minds rely on frames, not facts. "Neuroscience tells us that each of the concepts…

    QVIews

    August 4, 2010
    Uncategorized
  • The Glance for August 2, 2010: The wisdom of Wunderman and the myth of frequency

    Advertising Age: At 90, Direct-Marketing Legend Wunderman Looks Forward…, 2010-Jul-26, by Rance Crain Lester acknowledges that competition, on all levels, is becoming much more intense, including the competition to get information the other guy doesn't have access to. "And therefore to hit the right target at the right moment and the when — the right…

    QVIews

    August 2, 2010
    Uncategorized
  • Razorfish takes first step away from campaign mania

    The headline of this article is not correct. Razorfish is not turning away from big ideas, it's turning away from the wasteful, deafening practice of guessing at one big idea, dropping it and guessing at the next. The Razorfish approach shows more respect for both the audience and the brand. A great idea can still…

    QVIews

    August 2, 2010
    How to market systematically
  • The Glance for July 31, 2010: Chris Anderson on why The Long Tail argument started

    We are still trying to figure out just how we can profit from the 'long tail,' but there's no denying Chris Anderson recognized a shift in the marketplace. Wired: The Long Tail, 2004-Oct, by Chris Anderson Hit-driven economics is a creation of an age without enough room to carry everything for everybody. Not enough shelf…

    QVIews

    July 31, 2010
    Uncategorized
  • Dreams: The Forgotten Spiritual Discipline

    If you’re not listening to your dreams, you’re missing out on one of the most delightful, natural, and biblical ways that God works in our lives to teach us and to help us to grow. via highcallingblogs.com

    QVIews

    July 29, 2010
    Uncategorized
  • The potato chip fights back

    Lay's is kicking off a nationwide experiential tour featuring the company's potato farmers. via www.mediapost.com PepsiCo's Frito-Lay division is sinking a lot of money into this program, but it looks sensible. I don't enjoy wearing potato chips on my middle-aged hips, but I really appreciate Frito-Lay focusing on the community. They're also donating plants to…

    QVIews

    July 27, 2010
    Uncategorized
  • The Glance for July 27, 2010: on why working hard matters more than great ideas

    From Hugh Macleod's Ignore Everybody (2009) So if somebody wants to rip my idea off, go ahead. If somebody wants to overtake me in the business card doodle wars, go ahead. You’ve got many long years in front of you. And unlike me, you won’t be doing it for the joy of it. You’ll be…

    QVIews

    July 27, 2010
    Uncategorized
  • The Glance for July 26, 2010: David Siegel on how the web requires companies to behave differently

    David Siegel has a new book out, The Power of Pull, and I haven't read it yet, but reading about it made me nostalgic for the early days of Fast Company magazine, where I read this excerpt of this book, "Futurize Your Enterprise: Business Strategy in the Age of the E-Customer" (Wiley, 1999) The Web…

    QVIews

    July 26, 2010
    Uncategorized
  • My hero, Peg Bracken: 50 years of love for ‘The I Hate to Cook Book’

    I've always appreciated Peg Bracken. She wrote wonderful prose about leaving housework behind for 'real life.' Fifty years ago Peg Bracken sat down and did a revolutionary thing. She wrote a cookbook for women who hated to cook. She was on to something. It became an American classic. Three million copies later, the book is…

    QVIews

    July 22, 2010
    Uncategorized
←Previous Page
1 … 102 103 104 105 106 … 185
Next Page→

Blog at WordPress.com.

  • Subscribe Subscribed
    • QVIews
    • Already have a WordPress.com account? Log in now.
    • QVIews
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar