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Today is a day for exploring. Looking for the best place to meet in Houston.
This view of Houston on the horizon was taken by Jason McElweenie, http://www.canerican.com/ http://www.flickr.com/photos/deneyterrio/255727575/
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Want to run uphill in Houston? Runner’s World now has RouteFinder
I'm not a runner, so maybe this is old hat, but I hit the page, they detected a Houston IP, loaded a list of runs, and when I clicked on one, I could see the elevation changes I'd face. From this angle, Houston does look hilly. Now THAT's a service magazine. Discovered via Mediapost's 2010-Apr-21…
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Tyler Thompson visited Houston and we got these beautiful HDR images
Every morning I search Flickr for Creative Commons licensed photos just uploaded with a tag of Houston. It's a great way to get a new perspective on my home city. http://www.flickr.com/photos/82036561@N00/4541513091/
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Building content to be distributed by free services
A friend who 'bootstraps' the marketing of his events is always asking me about free listings and publicity opportunities. Sometimes I'm a little stumped, but Harry Gold's article brings up a good list of sites that will distribute your content for free IF it's set up properly. For instance, you have to make a presentation…
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Building traffic by being in charge of a subject
In my opinion, SEO will become increasingly based on a site's ability to provide fresh content. Being authoritative will be less important than being up-to-date. You can afford to make a few mistakes if you busy observing and revising your opinion. People rely on you to know what's going on. A List Apart: Articles:…
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Social capital becoming a competitive tool, so be afraid of not having any (via Brian Solis)
Okay, now you can be afraid of not participating in Facebook, Twitter, and LinkedIn. In this brilliant article, Solis points out that if you're not establishing an online reputation, you're falling behind competitively. He also notes that you can't be everything to everybody, so you'll have to prioritize who you're trying to reach (but that's…
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Did you sign up for this marathon when you launched a business?
For most businesses, a static web site is just not going to cut it anymore. If you want to attract NEW customers, or raise your profile the way GE would like to do, you have to have a growing web site that takes new information in all the time. What a bummer. Did you sign…
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Building a conversation means finding something to be interested in…
As a business owner, I've come to the slow realization telling people what you know is boring. To use social media effectively, you have to make conversation, so you can't just tell, you have to learn small talk. You have to take an interest in a large variety of subjects for which you will never be an…
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New marketing challenge: be a publisher
One of the most confusing issue for business owners who want to use social media is the pressure to create content. You can't just 'be available' on Facebook and Twitter. You have to have something to say. Something other than 'buy now.' Brian Solis makes a powerful argument that businesses are becoming media and must…
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New currency for loyalty is quite a breakthrough
Loyalty marketing has become very tired. People are overwhelmed by frequency discounts and membership reward programs. Most people belong to many programs. Now mobile applications are introducing a new way to show your loyalty to a restaurant or retail establishment. You can send you friends a social message about where you are and invite them…
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