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Marketing by Doing
As a marketing communication expert, I spend way too much time on words, and way too little time on action. Our branding efforts will improve dramatically when we realize that people trust brands that do more than talk at them. So now I have my new year's resolution: every week I have to record some…
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Dialing up transparency with Andy Bond at Asda
A grocery store with glass brick walls? Now that's transparency. Asda CEO Andy Bond makes me smile. Check out his Wikipedia entry (if not squelched yet it describes him as James Bond's brother), and the Aisle Spy blog. I appreciate Bond trying to DO everything he can to communicate transperancy, not just talking about it.…
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Two ways sponsorships engage an audience
As I observe the evolution of marketing and advertising, I am convinced that 'sponsorships' will become one of the most important ways for companies to gain and keep awareness among a target audience. Sponsorships take the pressue off a company to talk too much about itself (or theirselves, I guess). Your audience is interested in…
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Which Companies Use Marketkeeping?
Marketkeeping is the process of keeping your customers connected to you, as well as making sure your identified prospects don't drift away. This process requires identifying your desired contacts, maintaining an open line of communication, and responding to their needs. In many organizations, this process is managed by a sales staff, but top management cannot…
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Are you marketing or chasing a bolt of lightening?
For us marketers it seems like great success is underpinned by great luck. We have to hit the audience at just the right moment, and so many little things which we can't control will undermine our success. Baskin is correct in saying you can learn more from studying almost-ran case studies and attending to what…
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Before You Join the Social Media Party
Over at Brazen Careerist, Matt talks about what it takes for an individual to be successful in social media. If you think you'd like to join the rest of us using social media, or worse, if you feel competitive pressure to use Facebook, Twitter, or any other social media tool, please consider these 15 steps.…
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Giving your customers more power
T3 of Austin has developed the interactive components for Chase's new campaign targeting small business owners. Competing directly with the American Express 'Open for Business' campaign, 'Ink' focuses more on the entrepreneur's desire to 'do-it-my-way.' The most powerful marketkeeping component of this offering is the fact you have to configure and choose your reward options.…
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Top Ten Email Newsletter Designs
Of all the email newsletters I receive, these are the ten best designed. All are excellent in a different way, so there's no ranking. le cool – most innovative Publishing Perspectives – best example of curating a topic ClickZ Experts Today – most effective at humanizing news and opinions Promo Xtra – best at discovering…
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Keeping up with the Sharing System
Participating is social media is easier when you have ideas and links to share. Help your audience get into the game by providing them the right stuff to share in the right places. MediaPost Email Insider: Email Share-to-Social: Not Just About The Links, 2009-Sep-24, by Loren McDonald Be ready to educate: … tell subscribers what's in it…
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What is marketkeeping?
Many people equate marketing with creativity, but I prefer to equate marketing with accounting, or better yet, housekeeping. Whether you're in the office or in the home, the quality of your environment depends on keeping the books and sweeping the floors. Instead of hoping for a marketing campaign that 'knocks their socks off,' set up…
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