QVIews

Nissan will use "Heroes" as ground zero for an integrated effort around its forthcoming crossover, Nissan Rogue. The launch will be the season premiere of "Heroes." It will be sponsored by Nissan, which will "own" the show, so no other marketer will advertise. The Rogue will also be driven by the main character in the…

Back when I worked for a traditional advertising agency, we would occasionaly be asked to feature a company’s employees in the advertising. This procedure always involved media release forms, affadavits, and copywriting headaches. In the modern world of open-source marketing, some companies have figured it out. At Crutchfield’s and at Ford Models, the employees just…

Repackaging content is getting to be big business. If you’ve ever decided to take a nostalgia trip back to some old TV show and been disappointed to realize it’s not nearly as funny or spine-tingling as you remembered, slicing-and-dicing old TV shows will make a lot of sense to you. We only remember certain moments,…

Figuring out a project that would work for your customers may be challenging, but if you can get them to do something new and fun–imagine the loyalty that engenders! MediaPost Publications: LG Puts Cell Phone Owners To Work As Music Critics2007-Jun-11, by Karl Greenberg LG Electronics’ Mobilecomm USA, the electronics giant’s U.S. mobile phone division,…

Now here’s a novel idea. Instead of surveying your customers, do a survey FOR your customers and prospects. Collect some information they can use. Maybe something they would enjoy talking about. Make yourself indispensable. Business First of Columbus: Nationwide finding success with research surveys as marketing pitch. 2007-May-25, by Adrian Burns Nationwide’s surveys mostly have…

If most businesses had only word-of-mouth advertising, they would grow very slowly (although much more profitably). The following statistics are a big reminder to make your marketing communications repeatable–in common, not-embarrassing-to-say-outloud words. One excellent way to help your supporters is to use narrative techniques, creating stories they can re-tell in their own words. Promo magazine:…

Okay, so Ask.com and Ask A Ninja each have a target market of just about anybody, so when that happens it’s easier to, like, hook up, but those Ninja are rather wily, and you should maybe ask yourself "Is there some entertainer my company should hook up with?" (This will all make more sense and…

For all the money that’s being spent on paid search advertising, it’s amazing how little of it is being used for marketing intelligence. Some people are testing different benefit statements to see what appeals to their customers. If your business is spending a lot on search marketing, you need to make it work as hard…

If someone had pitched this idea to me, I would have said "ho hum, who’ll bother to participate?" but I am shocked to discover it so easy and fun and heartwarming…who wouldn’t? At the Country Crock site www.SpreadTheSharing.com you can upload a simple story or a long one, add pictures, and browse the country for…