QVIews

We prize efficiency in our service personnel, and while we seldom want to get to know them well, receiving some human recognition, especially eye contact and a smile, are incredibly important to the service experience. The 1to1 Blog: Surprised by a Handshake and a Smile. 2007-Apr-6, by Ginger Conlon When I stepped up to the…

Boost Mobile is doing a great job of providing a range of enticing rewards to its customers, combining loyalty and participatory marketing. If you’re all about the music, they’ll provide downloads and concerts. If you’d like to do some community service with fellow Boost subscribers you can EARN a concert ticket. This program is extremely…

Too many organizations just keep sending an email every time they want you to "know" something, never stopping to think how half-a-dozen or even a dozen emails all swim together in your inbox…. Now companies are starting to realize they need to help people get a handle on all that information. ClickZ: E-mail Overload: A…

Product sampling is a time-honored tradition, frequently accompanied by time-worn methods. In contrast, Proctor & Gamble set up a temporary store front and staffed it with cosmeticians, all the better to give its drug-store-distributed cosmetics a sampling experience similar to the department-store brands. Not all of us can afford to set up a temporary store…

One reason so many companies struggle with new media forms such as blogging and evangelism is that their staff is not deeply committed to the company’s business. For instance, if I work for a bakery, I may or may not feel it’s the greatest bakery in the world, but I should at least enjoy making…

Advertising via cell phone text messages is emerging rapidly in the U.S. (It’s well established in Europe and Asia.) Cell phone users rightly see this as a great opportunity to get marketers to "pay up" for their attention. Although we will see some differences between what these people say they will do and what they…

We express ourselves by publicizing our preferences. Link: To Get Viewers for Reruns, a ‘Sopranos’ Game – New York Times. 2006-Dec-11, by Mchel Marriott While big games have proved to be effective promotional tools, Christopher Swain, a professor at the University of Southern California and an expert on game design and online game culture, said…