QVIews

from Theresa Quintanilla

An Archive of the old QViews Typepad Blog

  • Good News if More Businesses Get into the News

    The general public has limited interest in news about growing companies. What I hope is that by hiring more business reporters, Fox spurs the entire industry to go deeper on these cable channels devoted to business. Business people benefit when they get more information about what other business people are doing. WSJ (free link?): News…

    QVIews

    February 9, 2007
    Uncategorized
  • Oh yeah, I really hated that ad

    Not all of us are here to be liked. I’m a happy Go Daddy customer, myself, although I dislike their advertising, their boss’s blog, and their tireless efforts to sell me something else everytime I register or renew a domain. What I like is that they have the user experience nailed. It’s what you expect,…

    QVIews

    February 9, 2007
    Uncategorized
  • Student Athletes get Samples

    Good to hear about a new way to get product samples into the hands of people who have time and interest to try them plus the social clout to share them. Octagon marketing will now be able to push samples out to 5 million student athletes. Playtex is amplifying their student sampling program with online…

    QVIews

    February 9, 2007
    Uncategorized
  • Verizon Helps Fans

    Hope they get some good PR for this. Link: MediaPost Publications – Verizon Wireless Deploys Its Own COLTs In Miami – 02/01/2007. by Emily Burg VERIZON WIRELESS IS MAKING SURE that attendees at Super Bowl XLI won’t have to miss a second of the action to ask, "Can you hear me now?" Verizon has deployed…

    QVIews

    February 2, 2007
    Uncategorized
  • Experiencing Credit Cards

    Credit card issuers are now competing by making using the card into a more satisfying experience for the senses or the sense of showmanship.

    QVIews

    November 17, 2006
    Uncategorized
    “credit card marketing” “unique credit cards”
  • Starbucks Chain of Cheer

    Aside from all their regular holiday products, Starbucks has created a Cheer Pass to encourage good deeds in the holiday season.

    QVIews

    November 15, 2006
    Uncategorized
    “Starbucks cheer” “cheer pass”
  • Kraft Takes People into New Territory

    Kraft makes their annual holiday edition of People magazine a food-scent-filled experience.

    QVIews

    November 14, 2006
    Uncategorized
    “people holiday issue” “kraft people sponsorship”
  • Kellogg Shares its Graphic Heritage

    Kelloggs now offers toys, apparel and collectibles with their brand images.

    QVIews

    November 13, 2006
    Uncategorized
    “Kelloggs collectibles” “brand icons”
  • Brands Sidestepping Media to Audience?

    Big budget advertisers are finding many reasons to produce their own entertainment, giving them another opportunity to forge a direct link with their audience.

    QVIews

    November 12, 2006
    Uncategorized
    “budweiser entertainment” “bud tv”
  • Shopping Upgraded by American Express

    American Express is experimenting with a Members Lounge this holiday season at the Mall at Short Hills, NJ.

    QVIews

    November 12, 2006
    Uncategorized
    “shopping experiences”
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