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Good News if More Businesses Get into the News
The general public has limited interest in news about growing companies. What I hope is that by hiring more business reporters, Fox spurs the entire industry to go deeper on these cable channels devoted to business. Business people benefit when they get more information about what other business people are doing. WSJ (free link?): News…
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Oh yeah, I really hated that ad
Not all of us are here to be liked. I’m a happy Go Daddy customer, myself, although I dislike their advertising, their boss’s blog, and their tireless efforts to sell me something else everytime I register or renew a domain. What I like is that they have the user experience nailed. It’s what you expect,…
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Student Athletes get Samples
Good to hear about a new way to get product samples into the hands of people who have time and interest to try them plus the social clout to share them. Octagon marketing will now be able to push samples out to 5 million student athletes. Playtex is amplifying their student sampling program with online…
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Verizon Helps Fans
Hope they get some good PR for this. Link: MediaPost Publications – Verizon Wireless Deploys Its Own COLTs In Miami – 02/01/2007. by Emily Burg VERIZON WIRELESS IS MAKING SURE that attendees at Super Bowl XLI won’t have to miss a second of the action to ask, "Can you hear me now?" Verizon has deployed…
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Experiencing Credit Cards
Credit card issuers are now competing by making using the card into a more satisfying experience for the senses or the sense of showmanship.
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Starbucks Chain of Cheer
Aside from all their regular holiday products, Starbucks has created a Cheer Pass to encourage good deeds in the holiday season.
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Kraft Takes People into New Territory
Kraft makes their annual holiday edition of People magazine a food-scent-filled experience.
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Brands Sidestepping Media to Audience?
Big budget advertisers are finding many reasons to produce their own entertainment, giving them another opportunity to forge a direct link with their audience.
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Shopping Upgraded by American Express
American Express is experimenting with a Members Lounge this holiday season at the Mall at Short Hills, NJ.