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Choosy Scion leaves Network TV
Toyota’s marketing for Scion is more focused on strengthen bonds with customers than on selling cars.
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Attract Attention with News Feed
Dynamic ads updated in real-time by news feed technology are now available from Federated Media.
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Hard Decisions need Web Support
In marketing products with long decision cycles, the web site has come to be most important point for moving the prospect along in the sales process. See how it works for Jeep.
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Major E-commerce Sites take Ads
Now that major e-commerce sites take ads, marketers have a new way to intercept an audience.
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Lexus as Art
To attract an elite audience, Lexus is becoming something of an art patron. Instead of housing a collection, they create ‘pop-up’ galleries around the country of leading edge artists.
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StumbleUpon Retail
The experience of surprise is becoming increasingly important to retailers, as can be seen with these converted shipping containers.
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Smart-Aleck Shopping Carts
Researcher Ronalo Menezes has found that when a smart shopping cart lets you know what other people in the store are buying, impulse purchases increase.
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Guerilla Truck Marketing
Truck manufacturers now intercept prospects at works sites and building supply stores where trucks are used, not sold.
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