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Commercials Tied to TV Shows
American Eagle Outfitters is setting the pace for customer commitment by airing commercials where their customers comment on the TV show where the commercial is placed. By choosing shows which cover important issues for their viewers, they show deep respect.
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Harnessing the Words of Others
Recent studies show that word-of-mouth marketing works right in the store. Marketers should make sure they supply customers with the right words to support their products.
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Media Both more Creative and more Accountable
In the new Sentra campaign, Nissan discovers that new media is not easier to use, but easier to evaluate, and when it works, leads to greater audience engagement.
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Controlling Content with Contests
To participate in consumer-generated content without risking the brand image, consider sponsoring a contest.
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Surprises at Target
Target is rumored to be testing a new program called the Find where ultra-luxury items are being seeded in the stores.
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Pontiac Wins the Gen Y Garage with Music
Pontiac has become the leading car brand among Gen Y shoppers by creating an vibrant music community with its Garage concerts.
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New Participatory Marketing Model
The CW Network looks to differentiate itself as the most participatory network, inviting advertisers and viewers to help create content.
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T-Shirt Marketing
An innovative sponsorship program has surf/skate equipment company Split USA supplying trendy t-shirts as uniforms for Wahoo’s Fish Tacos in Hawaii.
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