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Sony Offers Buttons on Commercial
Sony is airing an interactive commerical where DVR users can select alternative endings
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More Films for Marketing
Travel video web site TurnHere is now finding national sponsors like InterContinental Hotels, which is have 140 films made featuring its concierges.
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Okay, Not THAT Close
To prove their fan commitment, members of the New Zealand All Blacks rugby team donated their blood which was added to the ink for making posters and team shirts.
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Attractive Packaging from Coca-Cola
Coca-cola is experimenting with new kinds of packaging to drive sales.
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Temporary Mall Marketing
Mall owners are trying more short-term leases of unusual display spaces for products and ‘lounges’ for consumer experiences, and marketers including Coca-Cola and automotive marketers are trying them out.
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Mobile Entertainment
To follow the leader in mobile phone entertainment, check out the original programming and wide range of pricing options at Amp’d Mobile.
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Sponsoring Authenticity
Hip-hop artists are finding more mainstream sponsors, but they are also being picky. Mathew Knowles comments, “keep the artist’s reputation, image and credibility in mind…”
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Shopping by Opinion
Petco has trumpeted its success from adding product reviews to its web site, and it looks like it will eventually become a feature most shoppers expect.
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Getting Schooled by OfficeMax
OfficeMax created a pretty incredible experience for back-to-school season with the reality show “Schooled” (http://video.google.com/schooled.html), the new Creation Stations in the stores, and the school fundraiser program.
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