QVIews

The iPhone SE fits in almost every pocket I own. If I could get a smaller iPhone, I would. I have small hands, and I love being able to run around without a handbag—my phone in one pocket and my keys in the other. I use a Speck phone case that holds my driver's license,…

Lately, my social interactions have been restricted to immediate family and a few people who are nearly strangers, such as the people who hand me my take-out food. I really miss my friends, and I'm starting to realize I need to cultivate more interaction with the few people I do see. This article explains how…

I debated whether to leave the word "inclusive" dangling in the headline of this post. Inclusive of what? Everybody that's different, although really that's an impractical approach. We're all different but some of us have suffered more discrimination. I remember in business school being told that people with red hair are "not a protected minority."…

According to Adam Ferrier, founder of Thinkerbell, our communications strategies should not be driven by the customers' wants and needs. They just want to be left alone until a need crops up in a specific category. Then they want efficient communication: Where? How little can I pay?  To establish a brand image in people's minds,…