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Negotiating Shoppers’ Attention
Mediacart has carefully tested the next generation shopping cart, which includes a ruggedized video screen without audio, to be sure it improves the shoppers’ experience.
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Print and Email Symbiosis
In the future, the health of a magazine will be partially driven by how good a job they do activating their readers with reminder emails.
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Sponsoring an Experience
Flavorpill and Anheuser-Busch have collaborated on a beautiful and engaging campaign for Budweiser Select with several artists producing original pieces subtly including the Select logo, and readers voting on which artist’s work will go to billboards.
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Contagious Marketing
Technology marketers like Sun Microsystems have moved on from “viral marketing” to “contagious marketing,” looking to build community as well as buzz.
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Volvo Contest Has Legs
Volvo has done an exceptional job of maintaining interest in the contest The Hunt even after the prizes have been awarded.
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Getting People Used to Paying
The marketing team for Habbo Hotel developed several innovative strategies to get teens to sample the premium service without angering their parents.
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Stores are Communication Platforms
For brands like Apple, Nike and adidas, the store has become a communications platform, not just a place to make a purchase.
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Billboards Connect to Individual Phones
Billboards can now transmit ads, music or videos to the mobile phones of nearby pedestrians.
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Sustaining Fan Communities
Snakes on a Plane is a good example of what’s possible when the creators and the fans support each other, but the burden falls on the marketer to maintain the ecosystem, according to Jake McKee (www.communityguy.com)
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Marketing as the Lungs of your Business
This on-line newsletter is about all the chances you have to establish a communication system with your customers, prospects, vendors, investors or other audiences. Good marketing communications is like breathing. With every message you send out, you have an opportunity to collect some information back in. If you build the right respiratory system, over time…
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