-
Tapping into Natural Networks
Mobile game maker Skyzone has a free game that encourages people to forward a challenge to their friends.
-
Marketing with Bloggers
Using someone else’s blog to promote your product or service can be a risky business. As on marketing consultant notes, you better engage them in conversation and study their behavior for awhile before you ask for their support.
-
Museum at Starbucks
After Starbucks sponsored an event, the Cleveland Museum of Art offered posters and programming to local Starbucks. Now other coffee shops want in.
-
New Age in Advertising?
YouTube is allowing advertisers to post video and advertising on the site, but viewers are not required to watch. The ads must be interesting enough to be selected for viewing voluntarily.
-
Reaching Out to Mobile Phones
Privacy expert Alan Chapell sums up the challenges and opportunities for advertising on cell phones and predicts that great opt-in offers will stimulate the market. See an example.
-
Festival Audiences Get Digital Options
Music festival Lollapalooza is using a variety of technologies to reach both broaden and deepen its ties to its audience, plus sidestepping the old middle men.
-
Brands Ought to be Tools
In a WSJ interview, Kevin Roddy is talking about the new viral video from Smirnoff, “Tea Partay,” and says good brands should move from being advertisers to being tools for consumers.
-
Helio Upgrades Cell Phone Buying Experience
Helio will market its advanced cell phone services with new retail outlets targeted to the MySpace generation.
-
Gaming Community Encouraged to Design by Microsoft
With the release of XNA Game Studio Express, Microsoft opens up the world of game development for amateurs, giving them tools to become influential in the gaming community.
-
State Farm Connects with Younger Audience
State Farm’s new campaign attempts to connect with young people by dramatizing life events that make more sense to them and appearing at concerts.
-
Subscribe
Subscribed
Already have a WordPress.com account? Log in now.
QVIews 