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Film Community Built by AOL
To promote documentary The Ground Truth, AOL has set up a community site within AIM Pages that allows the stories of the soldier’s lives to be continued.
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Hispanics to Get Magazine Directly from General Mills
General Mills is launching Que Rica Vida, a proprietary magazine to the Hispanic market.
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Building Anticipation for a New Hotel
To launch their new “social networking” hotel brand, aloft, Starwood is creating a virtual hotel in the Second Life online gaming world, and the developers have a blog describing their progress at www.virtualaloft.com. Starwood is doing a great job building anticipation for this property.
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Digital Signs Carry More than Ads
Digital signs, popping up more and more in stores and waiting areas, are becoming more valuable to viewers as well as advertisers because of news and weather content.
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Gated Brand Communities
While some companies, like Amazon and CNet, try to attract participation in an open community, Communispace is showing how valuable interaction can be with a private community of customers and influencers who want to help the company test ideas.
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College Newspapers Attract Major Advertisers
Despite the research that says young people don’t read newspapers, Student Monitor finds that 71% of college students read their campus newspaper at lease once a week.
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Complex Ad Campaigns Common, Finds AdWeek
Adweek reported on how 12 major marketers are using non-traditional components in their new campaigns and we provide lists, links.
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Great Participation from Customers
Nike comes up with a great way to use consumer-generated video in their Be Part of the World’s Longest Soccer Video, also called the Chain.
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