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Sole Sponsorships Raise Esteem
Recent research from IAG confirms that Philips sole sponsorship with 60 Minutes resulted in higher awareness and positive attitudes.
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Hispanic is an Urban Market with Unique Interests
Movie makers are taking the lead in learning to attract Hispanic audiences to mainstream entertainment. They are learning to connect through themes and personalities.
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Current TV Avoiding the Ruts in the Road
Current TV is gaining traction, having just signed a contract with Comcast Digital and gotten several award-winning filmmakers and journalists to agree to post ‘training tapes’ to the Current TV web site.
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Jiffy Lube Joins In-Store TV Trend
Like Wal-Mart, Jiffy Lube will now have specially programmed TV shows on the premises, in this case in the waiting room. It sounds like a good way to build the brand, especially if they give really useful information.
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Shell Tools Useful to Gas Buyers
Shell has embraced “useful marketing,” helping it customers with FuelStretch tips, a Fuel IQ quiz, and a summertime gasoline giveaway game.
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Ikea Romances San Diego
Ikea has a marketing blitz going on in San Diego where items from the new catalog are set out in public spaces for a few hours.
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Key Chains and Candy for the Community, too
Monogram International is shifting from licensing whatever cartoon characters are popular to listening to its audience and coming up with new product ideas, like gummy Ribbons of Hope candy, with some proftis being donated to charity.
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Sponsors, Choose Your Niches
As the TV networks and studios flood the internet with video targeted to niche markets, businesses which already sell to those niches have a unique opportunity to get in on the ground floor as sponsors.
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The Audience for Alternatives
Some sophisticated audiences are looking for alternatives to the mainstream fare, and with the help of data from a new division of Nielsen research, Off-Broadway producer Ken Davenport is going after them
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