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Viral Balances Trust and Curiosity
A recent issue of Email Insider does a good job of showing how the interaction between trust and entertainment fuels the viral marketing engine.
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Mini Flaunts Customer Privileges
BMW Mini has a new customer marketing campaign which includes a kit mailed to customers that allows them to decode special prize-winning messages in magazine ads, some related to the Mini road rally.
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Romance Authors Offer Connections
HarperCollins is staging a contest for the fans of their Avon romance line that allows them to submit chapters to a competition and possibly get email feedback from Avon authors who are judging the contest.
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To Each Brand its Own Community
LiveWorld, which has been running branded online communities for companies like HBO for years, is partnering with Ogilvy & Mather to make sure that the community activities are integrated into the overall marketing strategy.
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Visual Radio Coming in India
In India, Hewlett-Packard is sponsoring an experiment called Visual Radio where video clips and interactive content are transmitted to cell phones that are playing radio stations.
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T-Mobile VIP Events
T-Mobile and other mainstream brands are sponsoring small concerts with big bands in order to reward their customers and create advocates for their brands.
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Adult Entertainment Leads the Way, as Usual
When magazines launch cell phone editions, they are called mobizines, and adult entertainment purveyor Maxim leads the way.
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WebComics Explode Barriers
Wired News has an excellent roundup of comics as an entertainment platform as part of an interview with comics historian Scott McCloud. The comics audience is growing and should continue to expand.
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Valuable and Underemployed Journalists
Journalists, whose job security in the print media is very questionable, are starting online publications and even selling advertising space. If you want to sponsor a publication, you can get in on the ground floor.
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Hewlett-Packard’s Three Pillars of Holistic Service
In their effort to strengthen customer relationships, Hewlett-Packard reorganized everyone who contacts the customer into the same part of the company to achieve three goals Engage the customer leveraging the full strength and knowledge of the organization Make the customer experience integrated and consistent throughout the cycle from awareness to disposal and repurchase Create clear…
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