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Janet Jackson Relinquishes Control to Fans
Janet Jackson builds community with her fans by inviting them to design the cover for her next album.
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Leveraging Communities to Reduce Risk
With the new movie studio, Fox Atomic, News Corp. is going after the 17- to 24-year-olds with a broad variety of relatively inexpensive content supporting the movies.
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Customer Advisory Boards Work
Inside 1to1 shares how creating Advocate and SuperAdvocate communities among their customers helped Pfizer increase sales and referrals.
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Yes, CBS is Cracking Me Up
CBS is using the technology of EggFusion (www.eggfusion.com) and has a temporary exclusive on egg advertising.
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Marketers Spend More, Send Less Email
Big advertisers are now spending big bucks to improve the effectiveness of their email. Fortunately it’s not hard for the rest of us to see what’s working and copy it.
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Yahoo Launches Trip Planner with Mastercard Sweepstakes
Yahoo Trip Planner leverages Mastercard marketing campaign to lure trial users to Trip Planner.
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Game Advertising Takes Hold
Game advertising is becoming a mainstream channel for reaching young audiences, with lots of proven ways to invest your advertising dollars.
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