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Coke Turning Vending Machines into Experience Machines
Coca-Cola is upgrading their vending machines to include free cell-phone downloads–games, music, etc. The Cokefridge also has an interactive screen and seeks to be a customer experience.
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AT&T Recruiting Demonstrators in the Neighborhood
AT&T is experimenting with in-home demonstrations for their new TV service. ViaNovo, which helped build community support for the 2004 Republican presidential campaign, is helping them identify neighborhood influentials to host TV parties.
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Co-Marketing and Shopping Advice
Blender magazine and Best Buy have embarked on a marketing partnership that looks very promising. Best Buy shoppers get some guidance.
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United Way Twin Cities Segments Donors but Doesn’t Pigeon-hole Them
At the Greater Twin Cities United Way, we see excellent marketing segmentation and community building practices. They realize that donors who are participating in their favorite way are more loyal.
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Millennial Generation will Muscle Boomer Media Out
Ad research Brent Magid notes, the Millennial Generation, now 9 to 28 years old, consumes media differently than the Boomers, and as they mature will completely change the media landscape.
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Houston Lexus Dealers Driving People to Theater
The Houston Area Lexus Dealers have a cool new sponsorship for the Houston Hobby Center’s development program for emerging performance groups. Not only have they donated a car to be auctioned on eBay, but they are providing free valet parking Lexus drivers who come to performances at the Hobby Center.
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Svedka Sponsors Literature on the Future
Nerve.com, the online magazine of sex, relationships and culture, has accepted a sponsorship from Svedka vodka to produce a edit and publish a series of articles on what the world of politics, sex and science will be like in 2033.
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New Place to Advertise that’s Not Annoying
Springwise has spotted “bookvertising” in Japan: high-quality book jackets decorated by advertisers and available for free at newstands. Easy idea to copy!
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