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Many Ways to Interact with Customers
Companies are finding many ways to profit from interacting with their customers, from co-creation of products to packaging to advertising.
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Staging a Homelife
The Homelife campaign by Centex includes actors pretending to be families using the homes. Although scoffed at, I think this idea has legs, especially if they start demonstrating appliance features, etc.
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Between Car Purchases, Loyalty Cards Engage
Credit cards printed with a picture of your own customized BMW Mini (even if it only exists in theory) are now available from BMW so you can spend your way toward your dream car.
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Like This.
Whenever I and my marketing friends start talking about great tag lines, I always mention "Just Do It" and then their foreheads wrinkle as they try to remember the context and why "Just Do It" works well. It works like this–> See IT in all its glory: Nike_butt.jpg (JPEG Image, 800×518 pixels).
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Where to Find Stimulating New Ideas: Out to Launch
This week Amy Corr has an exceptionally good newsletter about new advertising campaigns and the innovative new tactics we can find there. Out To Launch is a weekly email newsletter from Mediapost and one of my most reliable sources for ideas and trends. Expect to fish it out of your spam filter because it’s full…
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Sponsorships as Opportunity to Engage
Sports sonsorships are less about awareness and parties, more about listening, learning and shared activities these days. Those very expensive major sporting event sponsorships are now required to show an ROI by resulting in new prospect lists and audience participation. Market research may be conducted at the event. When considering an event sponsorships, you can…
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Entourage 2.0: That Chicken’s Got Nothing on Ari Gold
HBO show Entourage is being artfully promoted using MySpace and an interactive site similar to the Subservient Chicken, except Ari Gold is the anti-chicken.
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Audio Logos and Other Signature Sounds
AARP joins advertisers such as Intel and Starbucks who want to use sounds and music to connect with thier audience. AARP realizes they have to connect with a very diverse group.
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New Kind of Business Magazine?
Conde Nast will launch a new business monthly next year but they seem to be avoiding innovation for the tried and true. Business Vogue? Better Business Town & Country.
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