QVIews

How can we plan to create knock-out campaigns like this one? I think we have to start with clarity and courage. It takes confidence in the quality of our ideas. Don’t miss NewsSpreads.com. MediaPost: Out to Launch,  2006-June-1, by Amy Corr Sometimes all you need is one animated .gif to spread the word. MSN has…

Snapple will be sole sponsor of a radio station for two months. DJs will announce Snapple as the audience "benefactor" and no other advertising except concert announcements will run. Why: To bond with the hard-to-reach market of 18- to 39-year olds, tying in with music events and monopolizing the give-aways at all radio promotional events…

Why?  Getting closer to your audience requires you to see them as individuals. Learning more details helps you break down dangerous generalizations you may be making about them. Context  Online networking tools have evolved past the glorified rolodex to places where you can research people, companies, and trends. You’d be surprised at how much information…

When entering a new market, it can take a long time to build up an audience who will give you reliable feedback about your new product. Now P&G is selling a business service that will provide an audience who’s already predisposed to talk and talk back. Instead of focus groups and surveys, can you find…

Although it’s not very readable, on the left is Amazon’s recommendation page for me. Instead of browsing the bookstore, I can select and tune how I get my recommendations. I don’t see the big fancy display at the front of the local bookstore at all. As the number of media choices explodes, members of the…