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To deepen loyalty, turn your customers into members
A membership program helps your customers become brand ambassadors, proud to share their insider status with the larger community. If customers can learn from one another, they can build something together. Being a member is much more satisfying than being a customer. The Sociology of Business: From Loyalty to Membership, 2020-Feb-11, by Ana Andjelic In…
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Samples of the newsletters I produce
I currently write the E6 Solutions business newsletter for a client. Please email me at theresa@qviews.com if you'd like me to send you a sample. Creative Houston Sparks People, places and projects which show the relentless inventive spirit of Houston Sample Subscribe Free for now, donations appreciated. Health Guide USA Tips & Trusted Links Links…
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To make a contribution: don’t try to fit in
I love the idea of being the lone dissenter so other people have an opportunity to dissent as well. The Atlantic: The Perks of Being a Weirdo, 2020-Apr by Olga Khazan Psychologist Solomon Asch is famous for his 'conformity experiments,' but he also studied how dissenters influenced group behavior…. Having just one person who broke…
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How to change someone’s mind
I've read many explanations lately about why people are not convinced by debate. Fortunately, James Clear points the way toward persuading people: treating them as friends. JamesClear.com: Why Facts Don’t Change Our Minds, 2018-Sep-10 by James Clear Be Kind First, Be Right Later The brilliant Japanese writer Haruki Murakami once wrote, “Always remember that to…
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What kind of mistake do you want to make?
Mistakes are a chance to collect information. Plan them carefully. New Statesman: It’s impossible to live in a state of error-free perfection: the trick is to make the right mistakes, 2019-Jan-29 by Ian Leslie On an individual level, it can be liberating to accept that the whole trick of life is deciding how, not whether,…
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Start from accepted values
We actually can't change someone's values by talking with them. We could possibly affect their values by doing things with them. But more immediately we can show them that the values they currently hold are consistent with more options than they realize. Stumbling and Mumbling: Conservative arguments for radical ideas, 2020-Jan-03 by Chris Dillow …we…
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Email productivity defined
These days our emails are so complex, and our email sending platforms put out a firehose of data. If we could only get one piece of data, what would it be? For most of us, it's whether the email we're sending is delivering our target audience to the web site. If 3% of the emails…
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To be successful, we have to humbly admit what we don’t know and can’t do alone.
Sputnik ATX: What Entrepreneurs Really Need (and It Isn't Funding), 2019-Nov-19 by Joe Merrill What you think holds you back: Startup Funding (from investors) Bug fix (make it work better) Design (make it easier to use and pretty) What actually holds you back: Launch (get product to market) Design (make it easy use and pretty)…
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When it comes to building community, go small or go home
For years I've helped companies send hundreds of newsletters to active customers. However, the newsletter that I'm working on now will serve a community. A much different approach is required. You don't want people to click to order–you want them to engage in a conversation. Person-to-person recognition is required, and if the community will really…
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