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Virgin Digital Turns a Magazine Ad into an Experience
Sometimes I wonder how magazines will survive the onslaught of handheld digital devices. Then Virgin Digital takes the visual treasure hunt into the music world with this ad. To appreciate print like this, you have to sit and hold a relatively large image in your hands. That’s what magazines have to make us want to…
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The Promise of Mobile Marketing
Jim Cannella of House of Blues makes it sound like fun to get marketing text messages on your cell phone. I wonder if we’ll need even more control of the messages on the phone than we have over the email inbox. For instance, will I be able to say "HOB messages only after 6 pm"?…
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Online Publishers Branch Out into Other Media
As traditional publishers and media channels are frantically building out their web sites, online publishers are moving off the web. WebMD is producing a magazine for doctors offices. BusinessWeek Online, About.com and CNet have both decided to videotape their experts and distribute the clips to the new video on demand systems being developed by the…
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Assembling a Customer Advisory Board
Customer/consumer advisory boards aren’t anything new, but what a fun one to be on: updating the image of Tweety Bird. I like the way they used PDAs to collect information instead of written forms. ChiefMarketer.com: Ambassadors Transform Tweety From Classic to Contemporary by Matthew Glass, April 2006 The objective was simple: to reposition Tweety as…
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SourceTool Enlists Customer Help in Building a Better B2B Directory
SourceTool B2B directory enlists the help of all its customers to buld out the catalog.
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Don’t be a Pain in the Click
Witty and teasing headlines on web sites give me a headache. Half the time that I give in and click on them, they turn out to be referring to something for which I have no interest. In a traditional newspaper, your eye easily leaps from the cute headline to the first line of the story,…
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Advertisers Want to be Publishers
Since traditional forms of advertising are not working as well as they used to, marketers are now becoming publishers, offering fresh content directly to their audience and sidestepping publishers. Now creative professionals have more employment options.
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Small Biz Owners CAN Use TV
In an earlier post we mentioned a new service called Spot Runner. Now Brad Kriser, owner of The Barking Lot dog care facility in Chicago has tried it and is impressed. BusinessWeek: See Spot Run by Kate Hazelwood, Spring 2006 Smallbiz Front Line For two weeks in November, Kriser gave it a try, running 30-second…
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Verizon Innovates in Music Distribution to Attract Fans
As wireless carriers like Verizon and Cingular enter the media business, we’re starting to see some very appealing new combinations of content and service. Possibilities for joint promotions seem very nice if you can keep the risk under control. Some of these new services will catch on and some won’t. What could you share to…
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Google Map Ads Serve Small Business
For small businesses who don’t sell online, being found offline is crucial. Now Google is offering a new type of advertising. People searching for say, shoe repair, by neighborhood can now see business ads as little logos on the maps. Does this spell doom for Yellow Page advertising? CNet News.com: Google experiments with map ads,…
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