QVIews

Trend watcher Faith Popcorn is encouraging companies to invest in culture instead of media and cites the example of the Tylenol Bowl (www.ouchthewebsite.com/teamouch/bowl.html)

Energizer announces the “Keep Going” Hall of Fame which provides a campaign platform when soliciting and publicizing new members. First inductee: Cal Ripkin.

This elegantly produced new campaign by Australia Tourism is descirbed in news stories as more shocking than it appears when you actually watch the spots. I suspect they want to produce some ‘buzz’ that will cause people to pay closer attention when these spots air. I find them very entertaining, and I hope this complex…

At Home Depot, internet kiosks are creating an “endless aisle” in the store. These kiosks could become a good way to attract an audience.

Chase is making itself useful by placing ads that laptop computer users find the electrical outlets in airports.

As the number of product and purchase reviews logged and blogged on the internet explodes, marketers can’t afford to sit on the sidelines. According to Pew Internet & American Life Project Director Lee Rainie, consumers have always sought advice for major purchases, but the internet has made it easier for them to find real experts…

In Chicago, Best Buy is experimenting with a new retail concept called Escape. Guests can test-drive out all the cutting-edge electronics, bring friends and linger at the cafe, and even host small parties at the facility, using the big screen TVs, etc. Escape (via TrendCentral) You want awe-inspiring electronics, games and gear to get you…

After attracting plenty of attention by producing original films, BMW is now trying a less expensive but perhaps more sustainable campaign of audio books. These audio books are designed to be heard while driving, and although BMW owners and active shoppers may be the first to hear them, I can see these books becoming an…

When Apple ran its "1984" commercial, I had just finished an MBA in marketing and started my first job in advertising. Nothing in my marketing education prepared me for how well that commercial worked. Now in 2006, I confess I didn’t realize what an advertising festival this year’s Super Bowl would be. It’s been creeping…