QVIews

Orawave doesn’t take its highly innovative oral hygiene products to the grocery store without an escort in the form of a charity, the better to compete with P&G and OralB. While many companies have tried charitable tie-ins from time to time, it appears to be the main marketing strategy for Orawave and all its products.…

As part of its effort to grow the entire category market for books, music, and dvd’s, Amazon is testing all sorts of methods to attract new audiences to writers and artists. All creative types, media outlets and publishers should be watching closely to see which of these methods work, so they can climb on board.…

As interactive advertising gains market share, broadcast advertising is responding by becoming ‘rationalized’ and possibly commoditized. The process of buying broadcast advertising is becoming more efficient, with more resources available to measure its effectiveness. One of the big drivers of this evolution is Google, but they are not alone. They just bought a company that…

MySpace has been all over the news recently with many reporters visiting it and trying to figure out why it’s so successful. (The site founders are not real sure, but having the right tools at the right time is starting to be the general consensus.) The tools provided by MySpace are not for design or…

Cliff Kurtzman helped create MyCityRocks to give its members a chance to enjoy life in exceptional ways while also helping them represent and get involved with the things they are most passionate about, including their music and their pride in their local community. According to Cliff, "It’s all about thinking globally while acting locally, and…

Reebok has paftnered with Sony Connect (a free internet radio station focused on the Sony music library) to present BarrioRBK.  Targeted at young Hispanics, the site offers a niche radio station as well as games, products to buy, and a contest to win shoes by submitting a new music mix composition. InternetRetailer.com – Barrio style…

In the advertising world the effectiveness of a campaign scales or collapses based on its effectiveness. In other words, you can spend a lot of money with the wrong message and persuade no one. I’m not crazy about the phrase "advertising 2.0" but I am very pleased with the idea that word-of-mouth marketing = scalable…

Major advertisers have long had niche campaigns for ethnic and/or special markets. This is the most elaborate ethnic campaign I’ve seen executed by a major advertiser on the web, although I’m sure there are others. I like the tie-in to Magic’s nonprofit. I wonder if there will also be TV and print components to this…

I can’t think of anything to say, but…this is important. WSJ: Alcohol Ads Impact Consumption Among the Young by Jennifer Corbett Dooren (subscription required) …for each $1 per-capita increase in alcohol spending, study subjects drank 3% more drinks per month. Those who reported seeing more advertisements increased their monthly number of drinks by 1% per…

At first content was at the major portals, like Yahoo, and company information was at the corporate web sites. Now portals are overrun with services and corporate web sites branch out into content. Businessweek/AP Cincinnati: Companies use Online Magazines to Woo Customers Since its launch about five years ago, P&G’s homemadesimple.com site has grown from…