QVIews

I had heard about House Concerts and Levon Helm‘s Midnight Rambles, but until I read this article, I had not stopped to think about how extraordinary they are. By making archives, events and registration available on the internet, communities are formed among people who may never have found each other before. It’s not just the…

According to this NY Times article, internet entrepreneurs did a lot of damage to the online market for luxury goods during the boom, especially by assuming everyone wants luxury for less. Now that business people who really know that market are starting online stores, they are developing truly innovative ways to market luxury items…at full…

We’ve had consumer-generated advertising for awhile, but now the marketers are starting to use the process of working with consumers to develop better marketing campaigns. Ban deodorant ran ads in Teen People and Cosmo Girl asking girls between the age of 12 and 20 to help them create ads by submitting images and suggestions of…

As marketers try to keep up with evolving customer tastes, one of the most dangerous things they can do is accept the categories set up by their competitors. Who says there’s no middle market for groceries? Inside Bay Area: Safeway turns to ‘lifestyle centers’ by Matthew Bunk (via Extra Texture) Safeway Chairman and Chief Executive…

Great marketing is a result of putting your customer’s happiness first, ahead of your own ideas, ahead of your desire to beat the competition, ahead of your desire to keep company secrets, as Reed Hastings demonstrates. This company founder runs a company that’s transparent, showing its heart. Inc: Interview with Reed Hastings of Netflix (via…

At his speech at the iMedia Agency Summit, thought leader John Battelle said that search engines have changed the game in marketing. Instead of just establishing awareness, we can now focus more on helping the purchase process. This new approach is actually more dangerous because people will start to take our mistakes much more personally.…

I highly recommend you enjoy this entire column by scriptwriter Rob Long who’s trying to get another tv series on air. Most of the article is not about marketing, but about dealing with Hollywood, but somehow it all comes back to figuring out how to separate people from their money. Marketers who are trying to…

Harris Interactive has been researching corporate communications for years, and now for the first time they’ve asked people which is more important to their opinion of corporations, advertising or experience? Here is the ranking of influencers, which will come as no surprise to Shell…. I guess we should feel relieved that 70% of people say…

Brandchannel (an online publication of the European advertising agency Interbrand) has a column at the Business Week Innovation section. I’m not sure this appears in the printed edition, but it’s free to access the current articles at the web site. If your goal is to draw your audience closer, sometimes advertising is exactly the wrong…