QVIews

As usage of TiVo and other DVRs have spread, so has the anecdotal information about how they are used. The equipment manufacturers have some proprietary information about their usage, but advertisers have had trouble comparing the behavior with non-users and catching up with the overall trends. Now more information is coming out and it’s not…

Although many companies are now sponsoring blogs about their products, an article in the New York Times points out that companies and consumers may find independent blogs more advantageous as unbiased resources. NY Times: Brand Blogs Capture the Attention of Some Companies by Tania Ralli Robert V. Kozinets, an associate professor of marketing at the…

An excellent article at the Newsweek web site sums up the value of interactive ads with lots of results and analyses from actual campaigns reported. Pictured at left is a snapshot from the Gap’s Watch Me Change interactive site which allows the audience to dress an animated character of their body type and then send…

The last line of the product description below should be "or advertisements." Hewlett-Packard, Purina and TBS have already signed up. In fact, if you’re a pet store that wants to share cute pet pictures or a clothing manufactuer that wants to stream the latest fashion to your customers’ desks, this is a very cool idea.…

At the magazine publishers association annual meeting, Mel Karmazin, CEO of Sirius Satellite Radio, gave a bizarre presentation encouraging publishers to produce more content distributed across more media so that more marketers have more options to reach more audiences with more frequency…and I think I’ll retire to a cave. MediaPost Media Daily News – Mel…

Over at ClickZ, Jeanniey Mullen provides a checklist for making sure your emails support your brand. I think her powerful checklist is a great tool to use to make sure your email gets read at all, because today it is credibility–the reliability of the sender’s brand–that gets email opened. Don’t these four questions make sense?…

Given the choice between reading an advertisement and reading an article, Americans were found to prefer gathering information about products and services through articles, even if those articles are written by the advertiser. I find this data difficult to interpret in the larger context, but if you want to get your message through to an…

At the WSJ, Gina Chon has a good round up of the recent efforts of car manufacturers to make better use of online and nontraditional advertising, including the creation of the Mudd family story for the Jeep web site (pictued here). Several factors are driving these innovations. First, print and broadcast are becoming less effective.…

In my last post I fussed that advertisers ought to be less intrusive and find something valuable to share. So then I find out that TELUS has a Canadian campaign in the bathroom designed to help ‘go faster.’ Well, that’s the spirit, but I don’t know…maybe still a little too intrusive! MediaPost Out to Launch:…

In USA Today, Gary Levin has a clear analysis of how broadcaster have adapted to get more commericals in front of more viewers. Among other things, they’ve started slicing shows into more parts and air fewer commercials between shows. And so it goes in the endless wrestling match for viewers’ attention. USATODAY.com: Ad glut turns…