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Considering where to learn about startup success
Since I've started joining startup communities, I've be deluged with opportunities to hear how founders "made it," as well as offers of mentorship from people with a lot less experience than myself. Granted, I'm not a successful entrepreneur, but I have a deep and flourishing understanding of how businesses succeed. And it's not by imitating…
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Perspective on marketing: no easy answers
I enjoyed reading this article in Entrepreneur, and I decided to dig a little deeper into the concepts discussed. In particular, the article referred to ROAS, or Return On Advertising Spend. A Google search provides the following automatic answer: The formula is quite simple. You simply divide the revenue that is produced by advertising by…
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Principles for Humane Technology
Tristan Harris has some recommendations for us. See his video from Nov. 14: https://humanetech.com/principles-for-humane-technology/
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Flourish by nurturing both kinds of social capital
Alex Pentland, author of Social Physics, is one of the under-recognized leaders of sociology research. He recently shared his work on distinguishing two kinds of social capital: Bonding capital is built by sticking with your tribe Bridging capital is built by exploring and building connections outside your tribe. Quartz: A pioneer of wearable technology explains…
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To build trust, ask questions and listen carefully
We have the mistaken impression that people trust us because we do what we say. Actually, they trust us because we ask what they do. Trillion Dollar Coach, by Eric Schmidt, Jonathan Rosenberg & Alan Eagle, 2019 by Harper Business When you listen to people, they feel valued. A 2003 study from Lund University in…
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Using the attention we earn
I think we often forget to PLAN on building trust and sharing our stories. Seth's blog: Making your case, 2019-Dec-20 by Seth Godin How it actually works: Earn attention from precisely the right people. Gain trust. Tell a story. Create tension. Relieve the tension by gaining commitment. Deliver work that’s remarkable. They spread the word.
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Communicating one-to-few-to-many
A great email subject line is valuable, but targeting your message to the interests and preferences of your audience is even more important. If you can get someone who trusts and supports you to forward a message, that's worth more than a list. Quora: What is a good way to start promoting a church or…
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Two art guys from Houston: Robert Boyd and Michael Galbreth
One of my favorite Houston bloggers is Robert Boyd. The recent surprising death of Houston art icon Michael Galbreth hit him pretty hard but stimulated a couple of amazing posts on his blog "The Great God Pan Is Dead." Michael Galbreth was one-half of the internationally famous "Art Guys" who introduced thousands of Houstonians to…
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Recognition and loyalty
In the future, I want to commit to making this blog more and more about dispensing loyalty and recognition to others. Zabar's delicatessen represents so much of what I love about New York. It's a symbol more than a store. It turns out the most recent heir (of many) to this family business is also…
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