QVIews

Over at the BBC, Jo Twist has an interview with Iqbal Quadir, founder of Grameen Phone in Bangladesh. The real key to this type of social innovation is picking the right technology, seeing where the lever is. In this case, it’s voice communication. I’m fascinated with the idea: connectivity leads to dependability then to specialization…

Guitar players enjoy playful campaign…found in Amy Corr’s Out to Launch email newsletter at MediaPost. Take the moogerfooger challenge. If you buy a moogerfooger and don’t think that it’s the warmest, fattest sounding effect on the market we’ll give you this "I’m an idiot" shirt absolutely free!

I enjoy the fatalistic sound of the clipping below. Why do we have to watch our shows when the networks says? On the other hand, I think that at the same time normal TV programming goes ‘on demand,’ we’ll see a rise in ‘event programming’ where we all look forward to seeing something new together,…

Last night I gave my Marketing Innovations presentation to the East Montrose Civic Association, and we met in one of the most innovative spaces in Houston, 2115 Taft. Owned and operated by Ecclesia, a arts-focused and exploratory Christian community, 2115 Taft includes a coffee shop, art gallery, recording studio, meeting space and more. The space…

Over at BusinessWeek, David Kiley has a terrific article that describes the consumer-generated ad campaigns at Audi, Converse, Cadillac, Nike and Samsung. Plus, he prints the results of many of them–Converse sales up 12%, visits to Cadillac.com up 300%, etc. BusinessWeek: Advertising Of, By, And For The People. Donovan Unks, a 28-year-old biotech researcher at…

Watch for this new trend: developers are stepping out of their day jobs and using the programming tools provided by big e-commerce and search sites like Amazon and Yahoo to develop new services. There’s no clear economic model yet, but this trend looks very ripe–expect some one to break out of the ranks with a…

Consumers want their advertising conveniently. So they share their contact information when they can get targeted offers. Those companies which do a good job of listening and sending the right thing to consumers will get to send more. Those who don’t will eventually be blacklisted as marketers. Yahoo News: TiVo upgrade allows instant response to…

At first glance, it’s hard to believe that the art of storytelling, which has been around as long as people, could be subject to innovation, but over at his ClickZ column, Jeremy Lockhorn, an internet marketing strategist at Avenue A/Razorfish, makes a powerful point. A few years back, I hypothesized that if you take interactive…

Here is a copy of the document I distributed to the attendees at my July 14 presentation to the Houston Direct Marketing Association. The presentation was titled "How to Profit from Recent Innovations in Marketing." There are no pictures in this file, just words. The pictures are in the PowerPoint file in the previous post.…

Here’s a copy of the slides I presented at the HDMA on July 14, 2005. This is a PowerPoint file of 15 MBytes. There’s no text, just pictures. The text is in a Word document in the next posting. Download MktgInnov2.ppt