QVIews

from Theresa Quintanilla

An Archive of the old QViews Typepad Blog

  • Fresh Perspectives from Millennium Park

    Can’t travel to Chicago to see the new Millenium Park? Plenty of cool pictures on the web site, plus you can download the audio tour. But where’s the 360-degree panoramic view? This picture isn’t from the web site. I found it on Flickr. It’s by Steve Rish. Web site: Millennium Park, Chicago

    QVIews

    July 13, 2005
    Uncategorized
  • One-to-one: Always knew it would work

    Over at the Peppers&Rogers Group newsletter, we have a great marketing story about how giant Hewlett-Packard is slowly learning to treat its corporate customers as unique enterprises. Kudos to Stephanie Acker-Moy and her team. Inside 1to1, the Peppers&Rogers newsletter: Personal Touch at Hewlett-Packard Acker-Moy’s team started with email newsletters that tailored product, service, pricing, and…

    QVIews

    July 13, 2005
    Uncategorized
  • Innovation in the Health Care Model

    In the column called Manager’s Journal at The Wall St. Journal, Bill Castell of GE Healthcare suggests that access to health information may lead to an entirely new model for medicine. I think he’s right, but I think it will take hold and grow outside the U. S. first. WSJ.com – The Next Generation of…

    QVIews

    July 12, 2005
    Uncategorized
  • Analysis of Happiness and Desire

    Over at the NY Sun, Nick Gillespie reviews two recent books about happiness and has these quotes and comments for Daniel Nettle’s Happiness: The Science Behind your Smile. Separating the desire sytem and the happiness system seems like good common sense. The Happiness Scam – July 6, 2005 – The New York Sun "Evolution has…

    QVIews

    July 7, 2005
    Uncategorized
  • Making Word-of-Mouth Manageable

    Trying to spark a word-of-mouth campaign or ‘buzz’ about a new product or service has always been very risky, but now the Tremor division of Proctor & Gamble is building tools to reduce the risk. If you’re interested at all in using word-of-mouth as a marketing tool, you should read this article, which also has…

    QVIews

    July 5, 2005
    Uncategorized
  • State of the Market for RSS Advertising

    I’m not a fan of receiving syndicated news and blog updates via RSS (Really Simple Syndication) because it seems like a hard-to-handle faucet that only comes on at full force. Once you sign up, you get flooded with information and it takes a lot of your time to pare it back to what’s valuable. Also,…

    QVIews

    July 5, 2005
    Uncategorized
  • Putting Podcasting in Perspective

    David Carr in the NY Times does a good job of putting podcasting into perspective. It has certainly made audio recordings more univerally accessible, but it’s not a very interactive medium. And you should try On the Media–it’s a great program. Big Media Wants a Piece Of Your Pod – New York Times (registration required)…

    QVIews

    July 4, 2005
    Uncategorized
  • New Markets bring New Responsibilities

    I wasn’t going to read The Power of Us, but then John Smart praised the article in the Accelerating Times email newsletter. And he’s right–it’s more than just a round-up, it has sharp new insights as to how ‘consumer-generated media’ are changing the marketplace. BusinessWeek: The Power Of Us by Robert D. Hof All of…

    QVIews

    July 2, 2005
    Uncategorized
  • How to Grasp the Long Tail

    Geoff Ramsey, one of the most successful pioneers of the internet, has a terrific analysis of the ‘state of the media’ and the rising power of the ‘long tail’ at iMedia Connection. He starts off his article with a wonderful quote I’ve never seen before. iMedia Connection: Famous for Fifteen People. In 1991, a European…

    QVIews

    July 1, 2005
    Uncategorized
  • New Competition for Hollywood: your Neighbor

    John Markoff has a nice ’round up’ article on the growing impact of self-publishing. Maybe we could call the movement: ‘no more piracy, we’ll make our own stuff.’ Web Content by and for the Masses – New York Times (registration required) …the abundance of user-generated content – which includes online games, desktop video and citizen…

    QVIews

    June 30, 2005
    Uncategorized
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