QVIews

At the ANA’s Print Forum, Laura Davies Fine, a Wall Street analyst who follow newspaper stocks, applauded Gannett for its online services (CareerBuilder.com and LocalShopper.com and said in general the newspapers need to get with it. Chief Marketer: Newspaper Advertisers Want Web Action Too. [Newspapers] hold the potential to become excellent vehicles for the Procter…

Scott Rafer, the CEO of Feedster, makes an excellent point about corporate blogs. When a corporate blog is established, customers are the most likely people to find it, and you can share almost anything you want with them, provided you correctly set their expectations and keep your commitment. Once you do that you can expect…

USA Today has a terrific "trends roundup" article on new forms of advertising. According to Theresa Howard, It’s not just the internet, but the availability of many new ways to get the news and information you need, from cell phones to news feeds, from DVRs to iPods, that is allowing consumers to skip time-wasting advertisments.…

I usually leave it to Eliot Gelwan to keep up with the New Scientist, but I wish I had found this earlier: New Scientist has a Father’s Day gift-buying guide called No More Socks. It’ll probably be replaced by the time you read this post, but I think they have other seasonal buying guides. Here’s…

The Springwise new business idea newsletter reports a cheery innovation. Finally, a good reason to accept text messages on your phone. Link: Springwise Issue 23, June/July 2005. Corney & Barrow, one of London’s Financial District’s largest bar operators, makes it possible for people to buy their friends a drink online (from beer to Jesus Juice…

Here are some good cases of marketers finding new business by using blogs. If this sparks your interest, read the whole article by Stephan Spencer which originally appeared in Catalog Age. Chief Marketer Report: Blogging for Dollars. Consider the success story of the Voltaic Backpack, as described in an article in Fortune magazine earlier this…

It’s no longer enough to make a great TV ad–now you have to have a good website to match. iMedia Connection: The Score: TV Sweeps Drive Web Traffic from comScore Media Metrix Consisting of loyal viewers and active internet browsers, the “American Idol” fan base became a haven for advertisers. The show’s three main sponsors,…

A few weeks ago, I heard about this innovation in communication called Grafedia, where email addresses are sprayed as grafetti, then cell phone or computer users who use the email address get a special return message, but I couldn’t imagine its use. Well, apparently, plenty of other people could! Link: CNN.com – New graffiti bridges…

Last week I posted about a report from BIG Research on how target audiences are often unconscious of which media are delivering the message, and how they just use the media as an extension of their senses. Now we have a perfect example of how this works, and the challenging facing us as marketers to…

Dean Burri (left), by being smart, patient, and playful got the ear of Continental CEO Larry Kellner. Kellner, demonstrating curiosity and considerable listening as well as political skills, showered an audience of purchase influencers (members of the FlyerTalk online community) with recognition. And what the Cluetrain Manifesto calls "marketing as conversation" took a big step…