QVIews

Over at www.Trendwatching.com they have and excellent analysis of how the trends toward social networking and referral marketing are melding to help people get more qualified referrals from people they’ve never met. Link: TRENDWATCHING.COM Newsletter–Global Consumer and Marketing Trends–June/July 2005. Now, through an onslaught of new collaborative filtering software, millions of new personal profiles, exclusive…

Many marketing analysts believe the explosion of choices available to consumers will lead to some people becoming filters, purchasing advisors to help people quickly find something they like. Good, thoughtful bloggers are extremely well positioned for this task. See example below. The New York Times > Technology > Little-Known Bands Get Lift Through Word-of-Blog by…

As a member of the generation raised on television, I wonder what my children, raised with computer and video games, will demand from society. I hope they expect to always be making a contribution. Video-game industry mulls over the future beyond shoot-’em-ups by Gloria Goodale in the Christian Science Monitor. "We have a whole new…

One of my favorite writers is Patrick Smith, who writes the Ask The Pilot column at www.Salon.com. I’m not nearly as interested in planes as he is, in fact, no one is as fascinated as he is, but reading his writing about his obsession is very entertaining. It’s all about caring about something whether it’s…

Over at MarketWatch, Bambi Francisco observes trends in the online advertising world and sees ‘accelerating change’ driven not by marketers but by the technology itself. Marketers will have to pedal faster to keep up. Link: Net Sense: Creativity in online advertising lies in the math – Internet Services – Internet – Opinion. At the Goldman…

I’m glad to see Clear Channel trying new stuff, but this tactic was not smart. Somehow this does not make me less suspicious of big media companies. Link: Clear Channel in a Stealth Promotional Campaign – New York Times by Robert Levine To the average listener, Radio Free Ohio has all the earmarks of pirate…

Sun Microsystems jumps into a leadership position in marketing practices, if not in technology market share. They are launching a new advertising campaign and I visited their web site to see if I could find a press release. I didn’t find what I was looking for, but I was blown away by the obvious evidence…

Question, question, question the treatment recommended to you. You’ll be in the minority. Link: The New Yorker: The Talk of the Town. …how little medicine has in common with the rest of the economy. In most professions, and even, for that matter, in the scientific community, competition insures that, over time, good ideas are diffused…

Okay, they’re going to have to come up with another name because Pajamas Media trivializes what could release very serious reporting, but I’m glad to see bloggers Glenn Reynolds and friends trying to innovate journalism. Plus, Glenn’s pull with the traditional media got him a free link into the WSJ! FREE Link: WSJ.com – We…

Hip hooray! You can now read premium content at The Economist by watching Ultramercials. Truly cool stuff like this opinion piece from Ian Davis, Worldwide Managing Director (CEO?) of McKinsey & Company. To me, his idea that the purpose of business is to efficiently provide goods and services society wants is a no brainer, but…